Human Resources and Management Stratergy

Analyse two potential benefits of Out and About plc’s current ‘soft’ Human Resource Management strategy. Human Resource Management Strategy is the process of making the best use of an Organisation’s employees in order to achieve its human resource objectives. A soft HRM strategy recognises that the workforce are a valuable asset to the business and are crucial to achieve the organisation’s objectives. Soft HRM has many benefits to Out and About plc- it’s main benefit is to improve staff motivation.Out and About plc has shown this in many ways. Firstly, all staff are on permanent contracts providing them with greater security. This allows for the workers to provide a greater level of commitment to Out and About plc as it is their major career. This greater level of commitment will in turn produce greater labour productivity as workers who feel loyal and dedicated to a company will have a much more enthusiastic and hardworking approach as oppose d to a worker who does not feel greatly involved and concerned of the companies on goings.Furthermore, permanent staff are more likely to commit to training in order to acquire skills that can boost their career- which will again benefit the company. However, it is important to consider whether or not permanent contracts should be used for ALL staff as some groups of staff will most likely not be required at all times. Working in shifts could increase labour productivity as workers are more likely to be ‘fresh’ and more focused on a job in comparison to a member of staff who is to ‘go through the motions’ on a daily basis.Also, permanent contracts for all staff would be a lot more costly than using temporary staff. Out and About plc will need to decide which staff require permanent contracts and which do not to see any benefits financially. Secondly, the company’s current statistics show that the average staff age is 45 and that the labour turnover i s 5 percent (which is well below the industry average of 18 percent). This could indicate that staff are loyal and enjoy working for the business. Therefore it is good to question why a change needs to be implemented when staff are clearly happy.Also a labour turnover of 5 percent is not something which Out and About plc needs to worry about, however it is important to realise that changing the HRM dramatically (form soft to hard) could also affect the labour turnover dramatically. Q2) What do you consider to be the most important influence on Lisa’s marketing plan? Justify your view. A marketing plan consists of setting marketing objectives and deciding upon the strategy needed to achieve them. There are many influences on Lisa’s marketing plan. Firstly, I believe that the operational issues such as location of shops and the availability of suppliers will be of great importance.The passage states that: ‘As well as selling leading brands such as Salomon, Quiksilv er and O’Neill, Out and About plc will also sell a range of ‘own label’ clothing. ’ This means that the ’25 new out of town stores’ will be heavily reliant on these other brands. Therefore, it is vital to gain information and research on the suppliers and how reliable they are. If this research is not done efficiently, Out and About plc could find that they have low levels of stock which could result in unsatisfied customers and the chance of a bad reputation.Furthermore, the location of the shop is vital as it interlinks with the first problem of suppliers. If the shop is far from the supplier – it will be more difficult and take longer to deliver items which will cause great inefficiency. Another reason that the location of shops will be important is because the market in itself is fairly niche therefore the shops will need to be placed in fairly busy areas – like town centres as if they were on quiet desolate places they will see very little business.Secondly, it is key to note that competitors such as supermarkets – Argos and JJB have already affected Out and About plc current market – ‘profits have declined by 15 percent. ’ Building your way up in a relatively niche market is extremely difficult, especially with well known large stores such as JJB competing. Therefore it will be important to ensure that, Out and About plc maintain competitive prices and high quality products.The competition needs to be closely reviewed – for example, if Argos sells a camping jacket for cheap – Out and About plc will have to emphasise that the slight price difference is due to quality and design. Lisa will have to heavily promote what makes, Out and About plc different to Argos and JJB – and why consumers should choose them over a reputable brand. The above has only discussed (in my opinion) the two major points of the influencing factors of Lisa’s marketing plan h owever, there are many more. A key influence would be the reaction of the new target market.If the target market are to decide that the cheaper alternatives are more suited towards them Out and About plc will have failed to create a successful business. I believe this factor is most logical as Out and About plc are almost trying to change a previously known ‘cheap’ business to a higher upmarket business. However, this means they won’t be appealing to the same consumers – this consumer market is much smaller than the aforementioned. We can also question whether or not sufficient market research been carried out upon which to base their strategy?

Murder of Roger Ackroyd

Have you read any Agatha Christie yet? Because she is extremely awesome and not boring and conventional like you might think. In fact, her 1926 novel The Murder of Roger Ackroyd was so controversial when it came out (due to a twist ending that I'm not going to reveal) that critics were divided and other mystery writers aghast. In this mystery a widow has apparently committed suicide one year after her husband's mysterious death. The town doctor confirms the death and later dines with a friend (and the wealthiest man in town), who was also close with the widow.After the doctor leaves the man's house for the evening, he is called back only to find his friend has been stabbed in the neck. And there we have the murder of Roger Ackroyd. Lucky for (almost) everyone, a strange foreigner has recently moved to the town for his retirement. He is none other than the famous Belgian detective, Hercule Poirot, and after a little coaxing from Ackroyd's niece, he takes on the case and begins investi gating the murder with the good doctor as his sidekick. There are a whole household of intriguing suspects, each of which would benefit from Ackroyd's death and every one of them seems to be hiding something.In this book, as in the other Agatha Christie novels I've read, the strength lies in the balance between a great mystery (lots of clues, red herrings, and teasing hints) and a masterful sense of character and psychology. Truly a perfect mystery. This is the first Hercule Poirot book that I've read, and although I've seen some TV adaptations of Poirot stories and had a general familiarity with his character I've been told by a friend that I would get even more out of The Murder of Roger Ackroyd if I had a little more Poirot under my belt. Which is great because I can't wait to read some more†¦

Nelson Mandela Inauguration Speech Analysis Essay

All inaugural addresses use tools of rhetoric. Nelson Mandela gave an inaugural address. Therefore, Mandela’s inaugural address uses tools of rhetoric. As stated by Campbell and Jamieson, â€Å"inauguration is a right of passage, and therefore creates a need for the newly elected president to make a public address – these addresses have a synthetic core in which certain rhetorical elements †¦ are fused into an indivisible whole† (1990). This paper will discuss the often subtle but effective tools of rhetoric used in inaugural addresses, focusing on former South African President Nelson Mandela’s, in particular. I will argue that the creation of unity is the overriding rhetorical purpose of the inaugural address as a genre, which is synonymous with Burke’s theory of identification To begin with, I will provide some background information on the inaugural address as a rhetorical genre. Following this, I will discuss the positions of the author an d audience (the rhetorical situation), and relate these positions to Aristotle’s concept of ethos and pathos; I will go on to analyze the appeals and tropes exercised by Mandela in his inaugural address; all of these rhetorical elements, I will argue, construct unity and persuade the people of South Africa to take their first steps towards reunification. The inaugural address can be considered a rhetorical genre, as it is a recognizable kind of speech with â€Å"similar forms that share substantive, stylistic, and situational characteristics† (Tarvin, 2008). The inaugural address is ceremonial and traditional in nature, and can be characterized by Aristotelian theorists as epideictic oratory, which is oratory that takes place on special occasions; the author â€Å"celebrates the event for an audience of †¦ fellow citizens by appealing to common values and cultural traditions† (Killingsworth, 2005). The speech symbolizes a change in government, and is the newly elected President’s first official public address. Corbett and Connors have observed that â€Å"inaugural addresses usually deal in broad, undeveloped generalizations. Principles, policies, and promises are enunciated without elaboration† (1999), while Sigelman points out that presidents â€Å"typically use the occasion to commemorate the natio n’s past, to envision its future, and to try to set the tone for [following] years† (1996). Campbell and Jamieson define five key elements that distinguish the inaugural address as a genre. The presidential inaugural: â€Å"unifies the audience by reconstituting its members as the people, who can witness and  ratify the ceremony; rehearses communal values drawn from the past; sets forth the political principles that will govern the new administration; and demonstrates through enactment that the president appreciates the requirements and limitations of executive functions. Finally, each of these ends must be achieved †¦ while urging contemplation not action, focusing on the present while incorporating past and future, and praising the institution of presidency and the values and form of the government of which it is a part (Campbell and Jamieson, 1990). Note that unification of the audience (which is synonymous with Burke’s theory of identification) constitutes the â€Å"most fundamental [element] that demarcate[s] the inaugural address as a rhetorical genre† (Sigelman, 1996), which is the overriding argument of this paper. I would also like to poin t out the three main positions in any piece of rhetoric, as stated by Killingsworth (2005): the position of the author (Mandela, for the purpose of this essay), the position of the audience (immediate and secondary audiences), and the position of value to which the author refers (the unity of whites and blacks). The author’s rhetorical goal is to move the audience towards his position via a shared position of values, which results in the alignment of the three positions (author, audience, and value). Therefore, Mandela’s rhetorical goal is to move his immediate and secondary audience of both supporters and critics towards his position as the newly elected black President of South Africa by the shared goal of unification of all races within the nation. Put another way, Kenneth Burke, in his work â€Å"A Rhetoric of Motives†, describes the basic function of rhetoric as the â€Å"use of words by human agents to form attitudes or induce actions in other human agents† (1969). In order to align attitudes of author, audience, and value, or in order to form attitudes to induce action in other human agents, the first consideration in the construction of the speech must be the audience. Before I discuss audience though, I will talk about the position of Mandela – the author of the inaugural address in question. Corbett and Connors (1999) point out that when doing a rhetorical analysis, one must always consider the special situation that faces the speaker. Nelson Mandela was elected as the first black president in South Africa on May 10th, 1994; this election was particularly significant because it was the first ever multi-racial, democratic election in the country’s history. It also signaled  the end of the apartheid (from the Afrikaans word for â€Å"apartness† or â€Å"separateness†), which was both a slogan and a social and political policy of racial segregations and discrimination, enforced by the White National party from 1948 until Mandela’s election. However, racial segregation has characterized South Africa since white settlers arrived in 1652, before apartheid. Furthermore, Mandela spent 27 years as a political prisoner in South Africa for his role as a freedom fighter and leader of the African National Congress (ANC), and his significant contribution to anti-apartheid activities. All of these factors established some doubts in Mandela, especially in the minds of white South Africans. Mandela â€Å"had to address the very legitimate needs of black South African people while preventing the flight of white South Africans and foreign capital from the nation †¦ [and his inaugural address] needed to [rhetorically] establish the ground from which progress would grow† (Sheckels, 2001). Because of these varying circumstances, the inaugural address might be â€Å"an occasion when a powerful ethical appeal would have to be exerted if the confidence and initiatives of the people were to be aroused† (Corbett and Connors, 1999). However, while these factors established doubts in some, they also contributed to Mandela’s ethos, which is defined by Aristotle as the character or credibility of the rhetor. Aristotle claims â€Å"It is necessary not only to look at the argument, that it may be demonstrative and persuasive but also [for the speaker] to construct a view of himself as a certain kind of person† (Aristotle in Borchers, 2006). As stated in Killingsworth, â€Å"authors demonstrate their character †¦ in every utterance† (2005). A person who possesses â€Å"practical wisdom, virtue, and good will †¦ is necessarily persuasive to the hearers† (Borchers, 2006). Mandela possesses considerable ethos as a result of his personal identity and regional history; his involvement with the ANC, the political party whose aim was to defend the rights and freedoms of African people, and the time he served as a political prisoner demonstrate his dedication to the construction of a democratic nation. One author notes that Mandela serves as a â€Å"representative of the African people at large† (Sheckels, 2001). The public’s knowledge of Mandela’s past allows him to establish ethos, which in turn helps him deliver a rhetorically successful inaugural address, which serves in the construction of unity between all people of South Africa. Additionally, as one author points out, ethos â€Å"may  take several forms – a powerful leader like the President will often have the ethos of credibil ity that comes from authority† (Tuman, 2010). While Mandela uses his past to construct ethos, he also gains ethos as South Africa’s newly elected President. Because it was the first ever democratic election, in which his party won 62% of the votes, Mandela gains authority over past South African Presidents; his call to office represents the wants and needs of all people in South Africa, while his predecessors’ did not. Mandela’s accumulated ethos contributes to the persuasive power of his inaugural address, in which he makes his first official attempt as President to establish unity through speech. Next I will discuss the position of the audience. When constructing a speech, the author must first consider who his specific audience is: â€Å"consideration of audience drives the creation of an effective persuasive message† (Tuman, 2010). When writing his inaugural speech, which is a form of oral rhetoric, Mandela had to consider both an immediate audience, as well as a secondary audience who would watch the speech through the medium of TV and listen to it on the radio. The audience consisted not only of South Africans, but of people across the world interested and inspired by this monumental moment in history. Furthermore, Mandela had to consider both listeners who were his supporters and listeners who were his adversaries. Corbett and Connors claim that â€Å"the larger and more heterogeneous the audience is, the more difficult it is to adjust the discourse to fit the audience. In his content and his style, the President must strike some common denominator – but [one] that does not fall below the dignity that the occasion demands† (Killingsworth, 2005). One such way that Mandela adjusts his discourse to fit his audience is his choice in diction. While he does engage in the use of tropes and rhetorical appeals, he also uses fairly common language throughout. This is especially important in his situation, as many of his black listeners were denied education by the whites, and thus had limited vocabularies. While Mandela wanted to reach out to the educated citizens and international guests, he also had to ensure that his less educated listeners were able to grasp his words and thus be affected by the emotionality of his address and persuaded to unite. When analyzing Mandela’s Inaugural address in consideration of audience, we may also note his opening line: â€Å"Your Majesties, Your Highnesses, Distinguished Guests, Comrades, and Friends.† Here he acknowledges both the  Ã¢â‚¬Å"distinguished international guests,† as well as the people of South Africa: â€Å"Comrades and Friends.† Recognizing members of the international and internal audience is a tradition of inaugural addresses with rhetorical value. Kennedy, for example, followed this tradition when he began his inaugural address: â€Å"Vice President Johnson, Mr. Speaker, Mr. Chief Justice, President Eisenhower, Vice President Nixon, President Truman, Reverend Clergy, Fellow Citizens,† as did Roos evelt when he began: â€Å"Mr. Chief Justice, Mr. Vice President, My Friends† (Wolfarth, 1961). Additionally, we may note that it is traditional for inaugural addresses to â€Å"abound with unity appeals† (Wolfarth, 1961), which unite the president to the citizens of the country for which he reigns. President Jefferson, for example, addressed â€Å"Friends and Fellow-Citizens† in his opening line; Pierce opened with â€Å"My countrymen;† while Lincoln saluted his â€Å"Fellow-Citizens of the United States† in the first lines of his second inaugural address (Wolfarth, 1961). An address containing official salutations as well as unity appeals causes all audiences to identify with the President. We may also note additional unity appeals throughout Mandela’s inaugural address. There is a pervasive use of personal pronouns, such as â€Å"we,† â€Å"us,† and â€Å"our,† along with â€Å"symbolically potent terms that embody a sense of collectivity† (Sigelman, 1996), such as â€Å"South Africa/Africans† â€Å"homel and,† â€Å"people,† and â€Å"country,† all of which connote community and contribute to the construction of unity. Mandela begins 15 out of 30 sections (as designated in the index) with â€Å"we† or â€Å"our,† and they constitute 59 of the 893 words in the address (6.6%). The repetition of the word â€Å"we† at the beginning of subsequent sentences is a rhetorical trope called ‘anaphora;’ by using this rhetorical technique, Mandela subtly emphasizes the importance of unity As one author explains, the strategic use of personal pronouns is â€Å"one fairly subtle means of transmitting a feeling of unity† (Sigelman, 1996). Appeals to unity follow in Burke’s theory of identification as a means of persuasion or cooperation. By addressing â€Å"Comrades and Friends† and using the words â€Å"we† and â€Å"us† throughout the speech, Mandela is uniting the audience with himself, as well as each other – a â€Å"powerful, yet subtle, type of identification †¦ The word ‘we’ reinforces the idea that all of the [listening] community is united in its efforts to accomplish [certain] goals† (Borchers, 2006). The rhetorician who appeals to an audience to the  point where identific ation takes place has accomplished the purpose of his rhetoric (Burke, 1969). Mandela’s use of personal pronouns and terms that embody collectivity construct unity, which is the overriding purpose of both his inaugural address, as well as his Presidency in general. Mandela’s inaugural address also employs pathos, which is an appeal to the emotions of one’s audience that serves as a persuasive power. Aristotle argued that a speaker must understand the emotions of one’s audience in order to be persuasive (Borchers, 2006); that is, he must understand his audience’s state of mind, against whom their emotions are directed, and for what sorts of reasons people feel the way they do, in order to connect emotionally with them. Mandela’s inauguration was an emotional day for the people of South Africa and the world, because it represented a shift towards democracy, equality, and freedom for all people. One author notes that â€Å"Mandela’s first presidential address before the newly constituted South African Parliament lifted South Africa from the realm of imaginary democracy into a state of actual democratic practice and was a self-referential act of bringing opposing parties together. The [inauguration] speech was the first example of reconstruction and development after apartheid †¦ in words – and words alone – [Mandela’s] speech reconstitute[d] the nation† (Salazar, 2002). We can see Mandela’s use of pathos throughout his inauguration speech. For example, he refers to the past as an â€Å"extraordinary human disaster† (3); he enlists his fellow South Africans to â€Å"produce an actual South African reality that will reinforce humanity’s belief in justice, strengthen its confidence in the nobility of the human soul and sustain all our hopes for a glorious life for all† (4); he discusses â€Å"the depth of the pain we all carried in our hearts as we saw our country tear itself apart in a terrible conflict †¦ saw it spurned, outlawed and isolated by the peoples of the world† (9); and he refers to his win as â€Å"a common victory for justice, for peace, for human dignity† (11) and his o pponents as â€Å"blood-thirsty forces which still refuse to see the light† (14). Mandela then makes an emotional pledge: â€Å"we pledge ourselves to liberate all our people from the continuing bondage of poverty, deprivation, suffering, gender, and other discrimination †¦ we shall build a society in which all South Africans, both black and white, will be able to walk tall, without any fear in their hearts† (16-18). He then dedicates â€Å"this day to all the heroes and heroines †¦ who sacrificed  Ã¢â‚¬ ¦ and surrendered their lives so that we could be free† (20). The rhetorical use of pathos is thick throughout Mandela’s inaugural address. Mandela’s appeals to unity also contribute to the pathos of the speech by inspiring the listeners to join together as one, rather than opposing entities. Mandela concludes with a promise: â€Å"never, never and never again shall it be that this beautiful land will again experience the oppression †¦ and suffer the indignity of being the skunk of the world./ Let freedom reign† (28-29). It is also important to note Mandela’s use of what rhetorical scholars have called ‘ideographs,’ which are defined as â€Å"high-level abstraction[s] that encapsulate or summarize the definitive principles or ideals of a political culture† (Parry-Giles & Hogan, 2010). I would like to add that the use of ideographs employs Aristotle’s concept of pathos, as the words are often emotionally laden. Examples of ideographs used in Mandela’s inaugural address include: â€Å"liberty† (2); â€Å"nobility† (4); â€Å"justice† (4, 11, 26); â€Å"peace† (11, 26); â€Å"human dignity† (11, 18); â€Å"freedom† (17, 21, 29); and â€Å"hope† (1, 18). Freedom is the most significant ideograph in the speech, as Mandela was a ‘freedom-fighter’ and was ‘freed’ from prison in 1990, which was a major step towards ‘freedom’ for all South Africans. Ideographs, claim rhetorical scholars, â€Å"have the potential to unify diverse audiences around vaguely shared sets of meaning† (Parry-Giles & Hogan, 2010). Yet again we are presented with appeals to unity in Mandela’s inaugural address. As discussed, Mandela’s speech provides evidence that he understands his audience’s state of mind (a mixture of apprehension and optimism), against whom their emotions are directed (Mandela himself, as well as the apartheid), and for what sorts of reasons people feel the way they do (change, fear, history, etc.). Thus, he was able to connect emotionally with his audience, which is Aristotle’s understanding of Pathos. I will continue my analysis of Mandela’s speech with consideration of appeals he makes to place and race. Killingsworth points out that â€Å"appeals to race †¦ often work together with appeals to place† (2005). In Mandela’s inauguration speech he says: â€Å"Each one of us is as intimately attached to the soil of this beautiful country as are the famous jacaranda trees of Pretoria and the mimosa trees of the bushveld. /Each time one of us touches the soil of this land, we feel a sense of personal renewal. The national mood changes as the seasons change. /We are moved by a sense of joy and exhilaration when   grass turns green and the flowers bloom. /That spiritual and physical oneness we all share with this common homeland †¦.† (6-9). This claim on the land can be thought of as an identification of race with place, or in terms of Ke nneth Burke’s dramatism, a ratio between agent and scene, who and where (Killingsworth, 2005). When white settlers arrived in South Africa in the 1600s, they began displacing indigenous black inhabitants from their homeland, pushing them onto â€Å"less desirable terrain where water was comparatively scarce, grazing poor and agricultural conditions harsh† (Horrell, 1973). Apartheid made the separation of blacks with their homeland even more acute with the implementation of designated group areas, in which blacks were relocated to slums and townships, separate from whites. Hook, in Killingsworth, claims that â€Å"collective black self-recovery can only take place when we begin to renew our relationship to the earth, when we remember the way of our ancestors† (2005). Mandela’s appeals to race and place in his inaugural address advocate collective self-recovery, and, as a byproduct, unity. Burke notes that â€Å"rhetors who feature the scene see the world as relatively permanent †¦ [and] rhetors who features the agent see people as rational and capable of making choices† (Borchers, 153). By featuring both scene and agent, it is evident that Mandela sees the physical geography of South Africa as unchanging, and also sees that the people who inhabit South Africa have the power to choose to unite on that shared territory. Unity is the underlying theme of Mandela’s inaugural address as well as his presidency: the unity of white and black people; the dissolution of apartheid and its associated segregation; the reunification of native South Africans with their homeland; and the unification of South Africa with the rest of the free democratic world. â€Å"When [Mandela] took up the reins of power in 1994, the world was holding its breath, expecting the racial tensions splitting the country to explode into a blood bath. Instead, the world witnessed a miracle. Mandela’s achievement is colossal† (Davis, 1997). Mandela’s inaugural address served as an instrument of reunification and produced an atmosphere of stability from which the new system of government could go forward. Index Your Majesties, Your Highnesses, Distinguished Guests, Comrades and Friends: Today, all of us do, by our presence here, and by our celebrations in other parts of our country and the world, confer glory and hope to newborn liberty. Out of the experience of an extraordinary human disaster that lasted too long, must be born a society of which all humanity will be proud. Our daily deeds as ordinary South Africans must produce an actual South African reality that will reinforce humanity’s belief in justice, strengthen its confidence in the nobility of the human soul and sustain all our hopes for a glorious life for all. All this we owe both to ourselves and to the peoples of the world who are so well represented here today. To my compatriots, I have no hesitation in saying that each one of us is as intimately attached to the soil of this beautiful country as are the famous jacaranda trees of Pretoria and the mimosa trees of the bushveld. Each time one of us touches the soil of this land, we feel a sense of personal renewal. The national mood changes as the seasons change. We are moved by a sense of joy and exhilaration when the grass turns green and the flowers bloom. That spiritual and physical oneness we all share with this common homeland explains the depth of the pain we all carried in our hearts as we saw our country tear itself apart in a terrible conflict, and as we saw it spurned, outlawed and isolated by the peoples of the world, precisely because it has become the universal base of the pernicious ideology and practice of racism and racial oppression. We, the people of South Africa, feel fulfilled that humanity has taken us back into its bosom, that we, who were outlaws not so long ago, have today been given the rare privilege to be host to the nations of the world on our own soil. We thank all our distinguished international guests for having come to take possession with the people of our country of what is, after all, a common victory for justice, for peace, for human dignity. We trust that you will continue to stand by us as we tackle the challenges of building peace, prosperity, non-sexism, non-racialism and democracy. We deeply appreciate the role that the masses of our people and their political mass democratic, religious, women, youth, business, traditional and other leaders have played to bring about this conclusion. Not least among them is my Second Deputy President, the Honorable F.W. de Klerk. We would also like to pay tribute to our security forces, in all their ranks, for the distinguished role they have played in securing our first democratic elections and the transition   democracy, from blood-thirsty forces which still refuse to see the light. The time for the healing of the wounds has   The moment to bridge the chasms that divide us has   The time to build is upon us. We have, at last, achieved our political emancipation. We pledge ourselves to liberate all our people from the continuing bondage of poverty, deprivation, suffering, gender and other discrimination. We succeeded to take our last steps to freedom in conditions of relative peace. We commit ourselves to the construction of a complete, just and lasting peace. We have triumphed in the effort to implant hope in the breasts of the millions of our people. We enter into a covenant that we shall build the society in which all South Africans, both black and white, will be able to walk tall, without any fear in their hearts, assured of their inalienable right to human dignity–a rainbow nation at peace with itself and the world. As a token of its commitment to the renewal of our country, the new Interim Government of National Unity will, as a matter of urgency, address the issue of amnesty for various categories of our people who are currently serving terms of imprisonment. We dedicate this day to all the heroes and heroines in this country and the rest of the world who sacrificed in many ways and surrendered their lives so that we could be free. Their dreams have become reality. Freedom is their reward. We are both humbled and elevated by the honor and privilege that you, the people of South Africa, have bestowed on us, as the first President of a united, democratic, non-racial and non-sexist South Africa, to lead our country out of the valley of darkness. We understand it still that there is no easy road to freedom. We know it well that none of us acting alone can achieve success. We must therefore act together as a united people, for national reconciliation, for nation building, for the birth of a new world. Let there be justice for all. Let there be peace for all. Let there be work, bread, water and salt for all. Let each know that for each the body, the mind and the soul have been freed to fulfill themselves. Never, never and never again shall it be that this beautiful land will again experience the oppression of one by another and suffer the indignity of being the skunk of the world. Let freedom reign. The sun shall never set on so glorious a human achievement! God bless Africa! Thank you. Works Cited Borchers, T. (2006). Rhetorical theory: An introduction. Waveland Press Inc.: Illinois Burke, K. 1969. A Rhetoric of Motives. Berkeley: University of California Press. Burke, K. (1966). Language as symbo1ic action: Essays on life, literature, and method. Berkeley: University of California Press. Campbell, K.K. & Jamieson, K.H. (1990). Deeds done in words: Presidential rhetoric and the genres of governance. The University of Chicago Press: Chicago. Corbett, E.P.J. & Connors, R.J. (1999) Classical rhetoric for the modern student. Oxford University Press: New York. Davis, G. (1997, July 18). No ordinary magic. Electronic Mail & Guardian [On-line]. Available: http://www.mg.co.za/mg/news/97jul2/18JUL-mandels.html . Horrel, M. (1973). The African homelands of South Africa. USA: University of Michigan. Ali-Dinar, A.B. (1994). Inaugural speech, Pretoria [Mandela]. University of Pennsylvania: African studies center. Retrieved from http://www.africa.upenn.edu/Articles_Gen/Inaugural_Speech_1798 4.html Killingsworth, M.J. (2005). Appeals in modern rhetoric: An ordinary-language approach. Southern Illinois University Press. Parry-Giles, S.J. & Hogan, J.M. (2010). The handbook of rhetoric and public address. United Kingdome: Blackwell Publishing Ltd. Salazar, P.J. (2002). An African Athens: Rhetoric and the shaping of democracy. London: Lawrence Erlbaum. Sheckels, T.F. (2001). The rhetoric of Nelson Mandela: A qualified success. Howard Journal of Communications, Vol 12-2. Sigelman, L. (Jan-Mar 1996). Presidential inaugurals: The modernization of a genre. Political Communication. Vol 13-1. South Africa’s political parties. SouthAfrica.info. Retrieved from http://www.southafrica.info/about/democracy/polparties.htm Tarvin, D. (2008). Vincent Fox’s inaugural address: A comparative analysis between the generic characteristics of the United States and Mexico. Retrieved from http://lsu.academia.edu/DavidTarvin/Papers/687161/Vicente_Foxs_Inaugural_Addr ess_A_Comparative_Analysis_Between_the_Generic_Characteristics_of_the_United_States_and_Mexico Tuman, J.S. (2010). Communicating terror: The rhetorical dimensions of terrorism. San Francisco: Sage Publications. Wolfarth, D.L. (April 1961). John F. Kennedy in the tradition of inaugural speeches. Quarterly journal of speech, Vol. 47-2. Additional Works Referenced Foss, S.K. (2004). Rhetorical criticism: Exploration & practice. Illinois: Waveland Press, Inc. Hart, R.P. & Daughton, S. (2005). Modern rhetorical criticism: Third edition. USA: Pearson Education, Inc. Kuypers, J.A. (2005). The art of rhetorical criticism. USA: Pearson Education Inc. Lacy, M.G. & Ono, K.A. (2011). Critical rhetorics of race. New York: New York University Press

Normative Ethics or Collective Action Essay Example | Topics and Well Written Essays - 750 words

Normative Ethics or Collective Action - Essay Example eting by the European Union to check its policies on renewable energy and to ensure that the members were in conformity with the Kyoto protocol (Smith, and Katrina 85). During a recent visit to Gravelines nuclear power plant in located in northern France, ranked the 5th largest globally, the president went further to renew France’s commitment to nuclear industry and gave post Fukushima nuclear fears safety a description as irrational and medieval. Particularly, the president never mentioned anybody but it is hardly difficult to guess the real person he was referring to. It was by no means the president triggered a salvo over Germany’s nuclear power moves and its chancellor, the renowned Angela Merkel. At some point she refused to put her hand to Siemen’s request to have a stake in Avera, one of French’s nuclear group; this was basically due to the fact that Germany as a nation had imposed a moratorium on nuclear power. According to officials, German’s option to shut down all its nuclear power plants in a decade will definitely make Germany to be more dependent on fossil fuels, need imported atomic power and increase emission of carbon. Germany then will be more reliant on imports and fossil fuels and the nation’s electricity will be much expensive and more harmful to the environment. Households in Germany pay twice more for power than homesteads in France; eighty per cent of electricity originates from atomic power plant. At the same time, Germany announced that of all the 17 reactors, none shall remain opened come the year 2022, going against the plan steered through parliament in the previous year to prolong the plant’s activities by an average of twelve years. The chancellor argues that the Fukushima massacre, the worst crisis since the year 1986, led her to give it a second thought to give support for nuclear power plants in Germany. Germany and France are great nations, in as much as disaster may occur; it should not make a nation embark on

American Labor Unions Essay Example | Topics and Well Written Essays - 500 words

American Labor Unions - Essay Example Firstly, with respect to the overall effectiveness of American labor unions, it must be stated that historically this effectiveness has been rather high. Ultimately, working conditions, pay, fairness, and issues concerning equality have all been able to be maximized as a direct result of union organization over the past decades. However, one of the major issues that is facing unions, and subsequently contributing to a massive loss in union membership is the fact that individuals no longer feel that the benefits of union membership outweigh the costs. For instance, even a brief overview of existing news stories reveals the fact that many companies are moving from union friendly states to non-union friendly states. Moreover, the recent flood of jobs that have migrated overseas has caused many individuals to believe that the â€Å"greediness† of the unions have contributed to the industrial decay that the United States has experienced since the 1960s (Zhu, 2006). Moreover, the ab ility of foreign manufacturers, such as foreign automobile makers, to benefit from nonunion factories within the United States and dominantly compete with domestic automobile manufacturers has underscored the fact that the unionization of cities such as Detroit can no longer be seen as a mutual benefit to domestic industry and/or the success of American business over foreign production (Fiorito & Jarley, 2012). Finally, with respect to the issue of whether or not a nonunion group of individuals within a particular company should be allowed to engage in collective bargaining and choose to become part of a union, it is the belief of this particular author that this action is a fundamental right that should not be infringed. Whereas it is true that there are many drawbacks and weaknesses to an alliance or agreement with a particular union, the self determinism of an individual group of workers is something that should not be infringed upon and ultimately represents a level of

Finance and Market , short essay question Example | Topics and Well Written Essays - 8500 words

Finance and Market , short question - Essay Example For the purpose of this study, we dwell on the advantages and disadvantages of the diversification of REITs holdings’ activities as opposed to the focused approach. Advantages Wider Market Cover When a REIT agency registers to venture into specific areas, there is an aspect of additional market cover. REIT can thus conduct a number of projects which essentially maximize its potential. This in the broader picture implies additional return on investment and maximizes the proportions of dividends that the shareholders gain in the REIT investment. This is not usually the practical case of REITs business that is restricted to specific line of real estate development. If REITs companies have specifications to operate in restricted lines of business, they cannot later on expand to more openings and business opportunities. In a diversified perspective however, REITs have to enjoy a dynamic market characterized by a wide range of business opportunities than maintenance of an ordinary r eal estate portfolio. Dynamism and Innovations Secondly, diversification have in the past enabled RETs to introduce and practice innovative ideas in the real estate properties without the risks of exceeding the limits of operation as stated in the description of the real estate portfolio. ... This approach provides opportunities for to enable the REITs to practice real estate swap which the enables upcoming potential real estate investors to get sufficient exposure to real estate property business without necessarily fulfilling the huge amounts of capital commitment. In the swap, REITs enjoy unlimited exposure to real estate and have the ability to change their capital equity and bonds without restrictions or regulations. This means that REITs sources of revenue will then not be limited to interests, but also bonds, equity and commodities. With the inclusion of the international diversification in Real Estate, there is a low correlation with interest rates than with bonds and equities. The scale of International diversification in real estate investment securities exposes REITs to minimal risk compared to the focus on equities and bonds. Disadvantages High Taxation REITs occupy larger portfolios in real estate trading and this attracts more taxes due to the statutory cons ideration of the return on investment. The wider the portfolio a real estate maintains, the larger the taxation that is applied. This is a great and inevitable challenge which incidentally is not negotiable. Risks of Over-Commitment Secondly, REITS face high risks of over-committing capital equity into long term investments whose returns are not guaranteed. This is a high risk that either leads to the extreme results, either too high losses or extremely high returns. To realize high returns in this case requires REITs to conduct systematic studies of the contemporary market risks. Divergence of focus The third disadvantage that REITs get exposure to in the diversified

Health and Safety of Onshore oil Well drilling (Unayzah well in Saudi Research Paper

Health and Safety of Onshore oil Well drilling (Unayzah well in Saudi Arabia) - Research Paper Example Therefore, the following are the major safety and health guidelines that should be adhered to, to safeguard the lives of those people involved in the activity and reduce the adverse environmental impacts that this activity can causes. Travelling to the Site Travelling to the site entails all the safety details that concern the whole journey process. Thus, the major step to ensuring safety, is to ensure that the drivers taking the drilling team to the site are licensed by the relevant authorities (ERDSG, 2005 p31). Considering that different machineries have different driving characteristics, every driver should be well experienced in handling particular machinery. The new drivers should be inducted with the help of the experienced drivers (SISG, 1993 p32). All the workers should understand the dimensions of the machinery they are handling, including their speed limits, length, width and load capacity. Before making the main journey, a pre-trip test should be done to verify that all t he machineries are in good condition (ERDSG, 2005 33). Certification Requirements The drilling team should determine the required permits and certification by the relevant authority such as the local, state or the federal authorities. The team should prepare the necessary applications and submit the documents required by the authorities, which include excavation permits, work permits for the agency and the facility, as well as site permits (SRDWR, 2004 p25). The lead driller is then provided with the necessary permits to indicate that the drilling activity can commence (GEOLOGICAL SURVEY, 1976 p32). Having obtained the certifications and permits, the lead driller or the acting leader should verify that every aspect of drilling process has been approved to enhance the legal backing of the drilling procedure. Having obtained the certifications, the led driller can mobilize the team for the purpose of fencing off the facility where drilling is to be undertaken (SRDWR, 2004 p33). Person al Protective Equipments All the employees contracted for the purpose of the drilling activity should wear personal protective equipments (GWD, 6). The employees should wear hard hats and steel toed boots at all times they are operating on the work site. Workers should also wear reflective clothing, safety glasses or welding lids at all times, depending on the section in which they are operating (GEOLOGICAL SURVEY, 1976 p36). While the safety glasses protect the eyes of the workers, the reflective clothing ensures that all workers are visible on the worksite. Workers should always wear hand gloves for protecting their hands, while also ensuring to wear hearing protection (SISG, 1993 p44). This serves to protect the employees from hand or hearing damage. Additionally, when the workers are operating grinders, they should wear a full face shield on top of the safety glasses, to ensure that they are fully covered against eye and face damage (GEOLOGICAL SURVEY, 1976 p30). Fire Risk Fire risk is the most eminent thing in an oil well drilling site. Therefore, reasonable measures should be undertaken to mitigate this risk. The work site where welding, cutting or grinding is involved should be equipped with sufficient ABC types of fire extinguishers (GWD, 3). The fire extinguishers should be assessed and tested for proper functionality and operability before working on the site commences.

American Printing Essay Example | Topics and Well Written Essays - 500 words

American Printing - Essay Example This is a major icon in the technological development of the press industry. In 1885, Otto Mergenthaler invented a linotype that brought much efficiency in print production (Burr, 55). Through this invention, machine typesetting became a major preference in print productions. Compositors of this era capitalized on this inventory in their document processing. The linotype entailed a keyboard that resembled that one of the type writer. This invention was ideal for newspaper and book production. Therefore, the Mergenthaler’s invention was not for commercial document processing (Burr, 56). It purely suited composition and production of newspapers and text books. It entailed an era of stiff competition amongst the dominant publishers in the USA. Bill Barnes and McCann were the dominant compositors of the day (Rumble, 87). They would therefore engage in stiff competitions in their composition of print productions. These competitions would always qualify McCann as the victor. Therefore, he would manifest swift skills over his opponent Bill Barnes (Rumble, 88). The swifts were most popular after the invention of the linotype by Mergenthaler. This entailed coverage of the technical inventions during the early years of the nineteenth century. During this era, major developments were made in the field of science, and the print industry attained observable benefits (Rumble, 96). For instance, the invention of the linotype machine facilitated efficient print productions in this era. The technical inventions initiated the workshop culture even in the print industry. Women underwent severe discrimination during this era. The emergence and gradual development of the print industry manifested harsh experiences that faced women. The entire print industry advocated for men’s chauvinism (Burr, 53). This was evident in the structure and principles of the trade unions established during this era. Male dominance was

BUSINESS PLAN, GOALS AND OBJECTIVES Essay Example | Topics and Well Written Essays - 250 words

BUSINESS PLAN, GOALS AND OBJECTIVES - Essay Example To assist in achieving these goals and objectives, I need to prepare appropriate funds to financial higher education, as well as the proper state of mind, determination and enthusiasm to pursue this career. Part 1: Career Goals 1. Competencies: What are the competencies I need to develop? To prepare myself for the career, I need to develop competencies in the following areas: healthcare operations management; patient or consumer focus; political, legal and ethical concerns; financial and economic issues; and medical and physician relationships (Shewchuck, O’Connor and Fine, 2005). 2. How will I develop: What steps will I take to clarify my developmental needs? I should focus on prioritizing academic requirements to comply with the required degree for the career path I planned. I must incorporate professional experience in working in the public health environment to evaluate and appraise the requirements and resources and match my qualifications to the demands of the profession . 3.

Career Essay Example | Topics and Well Written Essays - 1250 words

Career - Essay Example The world has also become more permissive to the globalization of products and such globalization has become manifest in almost all the products we use in our daily lives, from our cars to our foods, and our office supplies. This paper shall discuss how my preferred career – business marketing – has been affected by globalization. More specifically, it shall discuss how the supply end of the market has been affected by globalization. This paper shall then specifically discuss supply chaining and how its practice has been affected by globalization. Globalization has affected business marketing in terms of how supplies are marketed, used and acquired. In the practice known as supply-chaining, Friedman discusses how globalization has made the world flat. He discusses that supply chaining is a â€Å"method of collaborating horizontally – among suppliers, retailers, and customers – to create value† (Friedman, p. 152). He explains how supply chaining has been enabled by the flattening of the world and how it has easily been carried out by the fact that the world is flat. He also cites the example of Wal-Mart, and how the world’s biggest retail company which practically makes â€Å"nothing,† has managed to become a very efficient supply chain. In the Christmas season, Hewlett-Packard usually sells about 400,000 computers daily in these Wal-Mart stores (Friedman, p. 152). And supply chaining has become very much beneficial for buyers because they can buy products at the best quality and at low cost; and retailers can afford to sell their products at the lowest possible cost because of cheaper production costs (Friedman, pp. 155-158). All in all, most people – from the suppliers to the end consumers – benefit from the global supply chain. In Sun Microsystems, Inc., they have managed to introduce the technological innovation known as ‘one-touch supply chain’ where the company was able to restructure the manufacturing process. The

Environmental Factors Leading to Civilization Along the Nile Essay Example for Free

Environmental Factors Leading to Civilization Along the Nile Essay A. ) The two most significant environmental or physical geographic factors that contributed to the development and expansion of the United states had to be the Gold Rush, and the Irish Potato Famine. The Irish potato famine was devistating to Ireland and laid waste to its population, but ended up spurring Irish immigration to the United States, leading to both growth and expansion. The gold rush that took hold in the United States was one of the biggest factors that pushed people west and lead to a greater settlement of the west coast and all areas between. These two major events helped to shape the country that we know today. The Irish Potato Famine was one of the most significant environmental factors that helped develope and expand the United States because it not only lead to a population swell, but contrubuted to our work force due to the large number of immigrants that came to the U. S. as a result of it. Before the famine, the Catholic Irish peasents lived a very poor lifestyle and were constantly under fear of being evicted by their land lords as their farms were downsized and their rents were raised. They grew potato crops in the fertile Irish soil and used those crops to pay their rents and feed their families. This was many families sole source of income and nutrition. When the potato famine began in September of 1845, the potato crops failed universaly in Ireland, something that had never happened before. The poor Irish had been acustomed to a bad crop in a spot or two and they always had adjusted to circumstances before, and there was little loss of life over this previously. From 1845 and for the next 4 years, the crops would fail repeatedly and this caused wide-spread death, from both starvation and opportunistic infections such as typhus, that mowed people down by the thousands in their hunger weakend condition. There were many theories about just why the crops failed, both superstitious and religious, but we know now that it was the fault of a fungus, carried on the winds from England where it had been brough over by the North American ships. This fungus, phytophthora infestans, florished in the damp cool climate of Ireland and consistently ruined the potato crops. By 1847, two years into the Irish Potato Famine, people began to seek greener pastures either as a result of eviction, or the promise of a new and better life in the United States. There had been Irish imigration prior to this, but 1847 was really the first year where major waves of Irish families began to come to the United States. This lead to a population explosion on the eastern coast of the United States and the Irish immigrants who lived through the voyage found little welcome, often being taken advantage of and stolen from. The Irish immigrants brough with them new ideas about culture and religion and provided laborers for road work and other tasks that helped expand the United States. The Civil War is another event in wich the Irish took part. The immigrants joined the Union Army in droves and some atribute the northern victory in that war to the seemingly endless supply of Union troops, composed largely of the immigrant population flooding into the United States at that time. How different would our country be had the famine not happened and the immigrants not come? The other major event that contributed to the expansion and developement of the United States was the California Gold Rush. The Gold Rush was an exciting time in the history of the United States. It lead to a huge amount of expansion and settlement of the western-most poritions of the United States that were largely under-explored wilderness at that time. In May of 1848 gold was found along the banks of the American River near Sacramento, California. By August of that same year the New York Herald published an article about these findings, and so the Gold Rush was born! Men flocked to California to seek their fortunes in the hopes of a better life for themselves and thier families. They left their wives and children and came over land and by sea via Panama. Prospectors seeking to strike it rich brought with them their American ideals and values, and are a big part of the reason that California became a state in 1850. The California gold fields were an exciting and dangerous place to be, with few laws and really no way to inforce those that they had. Prostitution and drunken brawls and shootings were common place and many-a-fortune was won and lost in gambeling at camp. Most prospectors did not, in fact, strike it rich and left disallusioned to either go back to their families, or to settle the area around San Francisco. As a result of the Gold Rush, Californias population swelled from just 25,000 people to well over 220,000, when all was said and done. The population increase helped to settle the area and made San Fransico a major trade port for the Western United States as well as a gateway of sorts for travel and immigration. The influx of interest and travel in the west also paved the way for industries such as mining for silver in Nevada and the building of a transcontinental railroad to the west. The Gold Rush played a huge part in the expansion and development of the United States in that it had such an impact on California and the west. California and the west coast as a whole just wouldnt be what they are today had the Gold Rush not taken place. B. ) The most significant environmental or physical geographic factor that contributed to the development of Egyptian society was the Nile river. The area in question is made up of harsh, sandy desert and mountains. The river Nile flows down through this area and, due to the run-off from melting snow in the mountains each spring, carries with it rich, fertile soil that is really the only soil in the area suitable for crop production. The people in the area could use this fertile soil to plant crops and, based this new-found dependability, begin to settle and build permanent dwellings and villages. Since the villagers could count on two harvests per year, in most years, this would create and excess of product that could then be used for trade. The area near the Nile river is the only area that is very suitable for a sustainable way of life. That is why civilization grew up there due to the ability to grow crops, domesticate animals, and build permanent dwellings. People no longer had to be nomadic and search out food, they could grow and raise their own! The Nile also had a big impact on the religion of the time. Egyptian religion was ploytheistic and Egyptians worshiped many gods, usually based on nature. They had a sun god, a water god, an earth god, and so-forth. Each year when the Nile river flooded, this encouraged the belief in such gods and their devine will. The destruction that the flooding could cause was thought of as punishment for wrong doing and people created rituals to ward off the anger of their gods. A good crop grown from the soil brought down by the flooding was considered a sign of the gods pleasure with their people. The Niles influence could also be felt in its natural ability to be a trade route for Egypt. The arid desert climate makes it anything but an ideal area to travel through, and many found the river was a swift and cool route over wich to do business. The waters brought not only fertile soil for farming, but a measure of wealth and prosperity that contributed hugely to the growth and developement of the civilization. B1. One example of cultural diffusion is the relationship between Egypt and Rome. After being defeated by Rome, Egypt prospered as a province and was the main residence of Augustus Ceaser. This had a huge cultural impact on Egypt because Augustus began to rule the city under Roman laws and this was a whole new way of doing things. There are also the effects on Rome to look at. Egypt was a boon to the Roman Empire due to the trade routes through the desert, the abundant desert minerals that could be mined and later used to make statues and ornaments, and the glass that could be found in Egypt as well. One would have to wonder how different Grecian art would have been without the natural contributions that were made by Egypt. There was a natural diffusion that took place simply by co-existence with people of a different culture and background. The depictions of Egyptian people and gods began to look more Roman in dress and features and, likewise, the Egyptian architecture such as Obelisks became popular in Roman art and architecture.

Paul Lutus Advertising Essay Example for Free

Paul Lutus Advertising Essay In his article entitled Consumer Angst written in 2007, Paul Lutus claimed that â€Å"No matter how true any single advertisement is, modern advertising, taken as a whole, tells a lie — that you need the thing being advertised. † To explain his point, Paul Lutus further claims that valuable consumer goods need not be advertised because it is a necessity by itself and no promotion is needed for it to attract and obtain sales. Moreover, he explained that the quality of the product should speak for itself and there is no need to â€Å"waste company’s money asserting the obvious†. In his above-mentioned arguments, Paul Lutus obviously focuses only on one aspect of advertising which is to sell. He missed to appreciate the other function of advertising which is to inform. Advertising, as defined by Wikipedia. org, â€Å"is the form of communication whose purpose is to inform potential customers about products and services and how to obtain and use them†. The primary purpose of advertising is to create public awareness about a certain product or service that is being advertised. It aims to communicate to the intended audience that such a product or service exists. As Taflinger (1996) claims â€Å"the basic purpose of advertising is to identify and differentiate one product from another in order to persuade the consumer to buy that product in preference to another. † Advertising is usually used to create a unique image that will be identified to a product or service. The message that is being communicated usually highlights the best features of the product – its uniqueness, usability, best characteristics, etc. – that will customer’s attention to it. After providing information on the product or service features, advertising’s goal is to entice customers to try out the product. It is therefore safe to claim that the end-goal of any advertisement is to generate sales in terms of product or service. However, while it is true that every advertising campaign is aimed at generating revenue for the brand that is being advertised, it is not proper to claim that all advertisements are lies. Even premium brands such as Nike, Armani, Prada and others do advertise their products. These brands are sought after and have all proven to be of good quality. But these brands still invest on advertisement. Advertising has become an important part of today’s business. With new products sprouting like mushrooms everyday, competition has become stiff and advertising has taken a big role in allowing the product or service to compete in the market. In his article entitled â€Å"Educating the Consumer about Advertising: Some Issues† Stephen Gotlieb (1991) explains that advertising â€Å"promotes competition among producers of products and services, keeps prices low through the development of mass markets, encourages store owners to stock a variety of items, supports free expression by funding media sources, and spurs invention†. The more you are seen and understood by your customers, the bigger chance you have to stay in the mainstream. It is therefore important to get you message through, so that your product or service gets noticed. Or else, your offer will just perish. Also, with the competition getting tighter, advertisers today cannot afford to rely on false claims for their products of services. With a lot of other options available in the market, a single wrong claim will trigger the customer to try out other product. It is the role of advertising to entice customers and encourage them to try out the product. Once the customer is convinced with the advertising claim and decides to avail the product or service, it is now the role of the product to prove itself and embody what is being stated in the advertising claim. It is therefore crucial to communicate the message that best embodies the product. Once advertised, the product or service is already exposed to t he public eye and scrutiny. Unless the customer has already tried out the product or service, their perception of the product will depend on the advertisement. It will either make or break the future of the product or service depending on how you position the message about the product. Therefore, while an advertisement is typically used to create or alter the consumer’s perception of a product and induce them into buying it, it cannot be said that it is Always  a lie. For obvious reasons, advertisements only highlight the good side of the products or services. We cannot blame the advertisers to do this. While they are obviously banking on the good side of their offer, we cannot accuse them of telling us a lie. The beauty of advertising is it gives the customers the chance to evaluate the competing products or services even before purchasing it through the product claims.

Papua New Guinea Before Contact History Essay

Papua New Guinea Before Contact History Essay Papua New Guinea is one of the most culturally varied countries on Earth, with over 850 indigenous languages and at least as many traditional societies, out of a population of just under 7 million. This diversity results in no traditional name for the indigenous peoples. The country is one of the worlds least explored, culturally and biologically, and many undiscovered species of plants and animals are believed to dwell in the interior of Papua New Guinea. Humans have first estimated to have lived in New Guinea as far back as 50,000 years ago. New Guinea was one of the first landmasses after Africa and Eurasia to be populated by modern humans, with the first migration at approximately the same time as that of Indigenous Australia. Early communities had little contact with each other because of rough and mountainous terrain and so maintained their independence, as well as their distinct languages and customs, leading to such diverse cultural life. First arrivals were hunters and gatherers, early evidence shows that people managed to utilise the forest environment to provide food. http://3.bp.blogspot.com/_fhVpDW9sV30/SuK3ppLwkm I/AAAAAAAALo4/NcyzlB00U8Q/s400/irving_penn_11.jpg C:UsersUserDownloadswen_04_img0693.jpg Timeline: Pre-colonisation of New Guinea 50,000 years ago (Pleistocene Epoch) Humans first arrive from Southeast Asia, by sea, although during this time sea level was lower and a land bridge connected Australia and New Guinea. 6000-7000 years ago Austronesians (known today as Malays, Indonesians, Filipinos and Polynesians) sail from southern China and settle along the coast of New Guinea and on surrounding islands. These people live in villages, plant food crops such as yams, make clay pots and raise pigs and chickens. 1526 First recorded European sighting of New Guinea is made by two Portuguese explorers who are sailing by the island but do not land. Jorge de Meneses, first Portuguese governor of the Moluccas, names the island Ilhas dos Papuas from the Malay phrase Orang papuwah which means frizzy haired man. 1545 Ynigo Ortiz de Reyes, Spanish captain sailing from Mexico, claims New Guinea for the King of Spain. It is debated whether he chose the name Nueva Guinea for the resemblance of the people or coastline of Guinea in Africa http://www.deathreference.com /images/medd_01_img0019.jpg During Contact Papua New Guinea had two non-indigenous countries colonise it, Germany and Britain. The Germans wanted to colonise Papua New Guinea because of Europes growing desire for coconut oil whereas Britain claimed it mainly for land and exploration purposes. Britain first arrived in the south-eastern province of New Guinea in 1883 after a formal decision to annex the island by Sir Thomas McIlwraith, the Premier of Queensland at the time. It took until 1884 before financial support was delivered and the colony officially became a British protectorate known as the Territory of Papua in 1905. In 1906 Britain transferred total responsibility for the territory to Australia. The Germans arrived in the north-eastern islands of New Guinea around the same time as the British. This annexed area was known as German New Guinea. As the terrain was so mountainous and separated contact between the two countries was somewhat uncommon and usually peaceful. During  World War 1, Australian forces seized German New Guinea, which in 1920 became the  Territory of New Guinea. Both territories were merged into the Territory of Papua and New Guinea in 1949. http://upload.wikimedia.org/wikipedia/commons/thumb/b/ba/New_Guinea_%281884-1919%29.png/250px-New_Guinea_%281884-1919%29.png New Guinea from 1884-1919.  The Netherlands controlled the western half of New Guinea, Germany  the north-eastern part, and  Britain  the south-eastern part. Nature of arrival Both the Germans and the British met the natives in a rather peaceful manner. The colonisation occurred after Australias and the British approached the new country more carefully and in a friendlier way to avoid an uprising from the natives of New Guinea akin to that of the Australian Aborigines The natives were taught basic skills that helped both themselves and the British, such as farming, domestication of animals such as fowl and language skills that helped them communicate with the British. The British also helped establish a bartering and economic system for the formally nomadic people. They made stalls and shops where the locals could trade and sell grown goods and items that they were quickly accustomed to, such as soap and blankets. A group of people gather in front of a store in Mount Hagen. A group of people gather in front of a store in Mount Hagen. Response of the natives When both countries arrived, they met the natives with somewhat peaceful intentions. With over a thousand language groups all spread out along the country, most tribes were around 100 large and were thinly spaced along the land meaning that resistance was not as great as in Australia. Shortly after colonisation, the natives were combined into large towns and were given education, health care and food which wouldve been a weird experience as before colonisation there were no towns or large populations, only small, dispersed settlements. Nearly all of the natives took to these changes rapidly and easily, with the only exception of religious beliefs. Some New Guineans resisted the changes Christian missionaries represented, while others accepted opportunities for new forms of wealth, power, and age and gender relations. With next to no recounts of major violent resistance, the colonisation of Papua New Guinea was one of the more peaceful and successful ones. Comparison to Australia The colonisation of New Guinea was very different to that of Australia and one of the major reasons why was because it occurred after Australia had been colonised, meaning that the British didnt want a repeat of the violence and death that had happened there. Slavery was still present in Papua New Guinea, however slaves and servants had a lot more freedom and rights then the Aboriginals did and most were considered just workers as opposed to servants. Due to the amount of space between native settlements there are still plenty of settlements that were never colonised or approached, even today there are still native groups that have never been met by non-indigenous populations. There was also a lot less prejudice about the locals of New Guinea than there was with Aboriginals, as the locals of New Guinea were given more rights and space than Aboriginals. New Guineans culture and beliefs wrapped around the colonisation and those who kept their traditional ways werent forced to change or conform. Results of colonisation for both the indigenous and non-indigenous people The results of colonisation for both the indigenous and non-indigenous people were mainly positive with both the German and British protectorates treating the locals fairly. The locals quality of life improved dramatically when they were colonised as healthcare and education were quickly introduced to the newfound villages and towns. Before colonization, an individuals identity was based on their kin group and rarely extended beyond the kin groups of close relatives. After colonization, Papua New Guineans experienced political, social, and economic integration that helped them adapt to their new style of living. The British and Germans both used the locals for things like building houses and labour but most of the structures that were built also benefited the natives as well, such as houses and huts that they lived in and shops that helped give the indigenous people a sense of economics and easy to access goods. With colonization, dispersed settlements were combined into larger villages for easier administration and the provision of education and health care. The first towns grew up around mission and administrative centres, near airstrips, or on hillsides overlooking good harbours. Towns were small, and homes and non-residential structures were simple one-story buildings. The first Papua New Guineans to live in towns were men. Many workers were chosen from nearby villages to which they were expected to return at night, but some lived in servants quarters ( boi haus ) or company barracks. The New Guineans nearly always lived separate from the European settlements and rarely interfered with each other. This was a positive step in the Europeans minds as it allowed the locals to integrate and get used to their new way of living without obstruction from the British. The New Guineans were treated more as individuals rather than natives. This freedom was something that helped the locals and gave them leeway to live their lives how they were before colonisation. In 1975 the people of New Guinea were granted independence and are now officially a self-governing nation. Comparison of colonisation Overall the indigenous people of New Guinea had a much better result of colonisation than that of Aboriginal people. Quality of life was better during and after the British and Germans arrived, because of the independence that the Europeans gave them along with basic goods and tools that they quickly learned to use. There is also less of a cultural barrier as a whole between towns and villages, the Europeans let them live their lives whereas in colonial Australia, Aboriginals were treated as inferior and were often enslaved. During colonisation and even in some parts of Australia today, Aboriginals have a lower standard of living along with less education and higher mortality rates. In Papua New Guinea there were and are still problems affecting young children, but as a whole, the population have a higher standard of living than Aboriginal Australians.

herody Free Essays Homers Odyssey: Odysseus as Heroic Archetype :: Homer Odyssey Essays

Odysseus as  Archetype of a Hero  in  The Odyssey      Odysseus, of Homer's Odyssey, is an appropriate hero and ruler of Ithaca. He does not act irrationally but contemplates his actions and their implications. Odysseus is an appropriate hero because he embodies the values of bravery, intelligence, astuteness, and competency. Odysseus is an appropriate ruler for Ithaca by virtue of his hereditary right to kingship as well as his diplomatic skills, familiarity with his male subjects, discipline, and his impartiality and compassion. However, he is a character that does make a foolish decision. There is a rare instance when his pride supersedes his intellectual ability. Odysseus is an appropriate hero for he embodies the values of bravery, intelligence, astuteness, and competency. While he trying to return home from Ilium, numerous suitors attempt to seduce his wife, Penelope. However, when he returns Odysseus cleverly plans and carries out the demise of the evil and wasteful suitors with the help of Athena, goddess of wisdom: "Come on [Athena] weave me a plan to punish them [the suitors]." Odysseus' wisdom is admired by Athena, the goddess of that aptness. Athena is also impressed by his battle heroics and so she endeavors to provide him with succor: "And you didn't know Pallas Athenaia the daughter of Zeus himself, your faithful stand-by and guardian in all your labours!" With Athena's assistance Odysseus becomes a true hero. Odysseus is the epitome of honor and virtue for his Ithacan subjects. Odysseus' kind and stalwart leadership is revealed by Eumaios, his faithful swineherd, and Philoitios, his loyal cowherd, who have both remained loyal to him for twenty years. Eumaios praises Odysseus as "A rare fine master." "Indeed I do not mourn so much for them as for him [Odysseus], though I long to see 'em again and my native land, but I do miss Odysseus since he went away. I don't like to speak his name, man, although he is absent, but I call him 'his honour,' even when he is far away." Odysseus is a befitting king because it is his ancestral right, for he is familiar with his male subjects and understands their desires. Odysseus' equity and mercy is displayed after his triumph over the suitors, whom he executed because of their lawless behavior. However, Odysseus shows compassion by allowing Phemius, the minstrel suitor, and Medon, a herald suitor to live. "Cheer up, my son has saved your life.

Restricting the Production, Distribution, and Sale of Pornography in Ca

Many women have been mistreated at one point or another in their lives.   This form of abuse assumes many forms and is not always visible to the naked eye.   One of these such hardships that women of the 20th century have had to face is the struggle for equality.   In Canada, the Charter of Rights and Freedoms affords women full equality before and under law and equal protection and benefit of the law.1   But yet, this society openly contributions to the production, sale, and distribution of pornography which implies that women are second class citizens.  Ã‚  Ã‚   Destroying these stereotypes which portray women as slaves, objects, toys, and mindless, sex-driven beings must be accomplished in order for women to attain true equality.   The censorship of pornography is not in violation of the Freedom of Expression guaranteed in section 2 (b) of the Canadian Charter of Rights and Freedoms since pornography drastically compromises a woman's right to equal treatment as was pro ven by the R v. Butler ruling of 1992, it makes those portrayed in pornography subject to acts of violence, and it corrupts the moral fiber of society. During the 1960's and 70's, North America saw the rise of a counterculture movement which instigated societal change.   During this time period, the Women's Liberation movement was able to establish females as being equal to males in virtually every aspect.   It is this movement that educated society about the role of women in society being equal to the role of man.   Many people however, now consider that women's liberation has been achieved;   but this is far from the case.   Despite being officially recognised as contributing members of society (achieved in 1982 with the final draft of the Constitution Act), as section 28 of... ... 11 Ibid.   Pg. 793 12 Ibid.   Pg. 793 13 Ibid.   Pg.   793 14 Baird, Robert M. and Stuart E Rosenbaum.   Pornography - Private Right or Public Menace.   Pg. 51 15 Ibid.   Pg. 52 16 Ibid.   Pg. 52 17 Kaihla, Paul.   Sex and the Law.   MacLean's.   Pg. 31 18 Statistics obtained from Angus Reid Website.   See Works Cited List 19 Ibid. 20 Orr, Lisa.   Censorship:   Opposing Viewpoints   Pg. 186 21 Ibid.   Pg. 191 22 Ellen Harris, Lesley.   Highlights of Bill C-128 - Child Pornography 23 Kaihla, Paul.   Sex and the Law.   MacLean's.   Pg. 32 24 Ibid.   Pg. 32 25 Ibid.   Pg. 33 26 Ibid.   Pg. 33 27 Baird, Robert M. and Stuart E Rosenbaum.   Pornography - Private Right or Public Menace   Pg. 52 28 Ibid.   Pg. 52 29 Canadian Government Report.   Report of the Special Committee on Pornography and Prostitution. 30 Ibid.    Restricting the Production, Distribution, and Sale of Pornography in Ca Many women have been mistreated at one point or another in their lives.   This form of abuse assumes many forms and is not always visible to the naked eye.   One of these such hardships that women of the 20th century have had to face is the struggle for equality.   In Canada, the Charter of Rights and Freedoms affords women full equality before and under law and equal protection and benefit of the law.1   But yet, this society openly contributions to the production, sale, and distribution of pornography which implies that women are second class citizens.  Ã‚  Ã‚   Destroying these stereotypes which portray women as slaves, objects, toys, and mindless, sex-driven beings must be accomplished in order for women to attain true equality.   The censorship of pornography is not in violation of the Freedom of Expression guaranteed in section 2 (b) of the Canadian Charter of Rights and Freedoms since pornography drastically compromises a woman's right to equal treatment as was pro ven by the R v. Butler ruling of 1992, it makes those portrayed in pornography subject to acts of violence, and it corrupts the moral fiber of society. During the 1960's and 70's, North America saw the rise of a counterculture movement which instigated societal change.   During this time period, the Women's Liberation movement was able to establish females as being equal to males in virtually every aspect.   It is this movement that educated society about the role of women in society being equal to the role of man.   Many people however, now consider that women's liberation has been achieved;   but this is far from the case.   Despite being officially recognised as contributing members of society (achieved in 1982 with the final draft of the Constitution Act), as section 28 of... ... 11 Ibid.   Pg. 793 12 Ibid.   Pg. 793 13 Ibid.   Pg.   793 14 Baird, Robert M. and Stuart E Rosenbaum.   Pornography - Private Right or Public Menace.   Pg. 51 15 Ibid.   Pg. 52 16 Ibid.   Pg. 52 17 Kaihla, Paul.   Sex and the Law.   MacLean's.   Pg. 31 18 Statistics obtained from Angus Reid Website.   See Works Cited List 19 Ibid. 20 Orr, Lisa.   Censorship:   Opposing Viewpoints   Pg. 186 21 Ibid.   Pg. 191 22 Ellen Harris, Lesley.   Highlights of Bill C-128 - Child Pornography 23 Kaihla, Paul.   Sex and the Law.   MacLean's.   Pg. 32 24 Ibid.   Pg. 32 25 Ibid.   Pg. 33 26 Ibid.   Pg. 33 27 Baird, Robert M. and Stuart E Rosenbaum.   Pornography - Private Right or Public Menace   Pg. 52 28 Ibid.   Pg. 52 29 Canadian Government Report.   Report of the Special Committee on Pornography and Prostitution. 30 Ibid.   

Vocabulary :: essays research papers

Vocabulary: 1.  Ã‚  Ã‚  Ã‚  Ã‚  Amendment: Written change in the Constitution. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Balanced Budget: Budget in which income equals expenses. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Birthrate: Number of births per 1,000 persons during one year. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Block Grant: Federal funds given to state and local governments for broad purposes. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Brown v. Board of Education: Concerned eight-year-old Linda Brown, a black girl living in Topeka, Kansas. The school only five blocks from Linda’s home was for whites only. 6.  Ã‚  Ã‚  Ã‚  Ã‚  City: Largest type of municipality. 7.  Ã‚  Ã‚  Ã‚  Ã‚  Commander-In-Chief: Role of the President as head of the armed forces. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Concurring Opinion: Statement written by a Supreme Court Justice who agrees with the majority but for different reasons. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Counties: Subdivision of state government formed to carry out state laws, collect taxes, and supervise elections. 10.  Ã‚  Ã‚  Ã‚  Ã‚  Debt Limit: Limit on the amount of money a government may borrow. 11.  Ã‚  Ã‚  Ã‚  Ã‚  Delegated Powers: Power given to the federal government by the Constitution. 12.  Ã‚  Ã‚  Ã‚  Ã‚  Dissenting Opinion: Statement written by a Supreme Court Justice who disagrees with the majority decision. 13.  Ã‚  Ã‚  Ã‚  Ã‚  Double Jeopardy: Being tried a second time for the same crime. 14.  Ã‚  Ã‚  Ã‚  Ã‚  Draft: Policy requiring men to serve in the military. 15.  Ã‚  Ã‚  Ã‚  Ã‚  Due Process: Right of all people to a fair trial. 16.  Ã‚  Ã‚  Ã‚  Ã‚  Electoral College: Group of people who cast the official votes that elect the President and Vice President. 17.  Ã‚  Ã‚  Ã‚  Ã‚  Filibuster: Method of delaying action in the Senate by making long speeches. 18.  Ã‚  Ã‚  Ã‚  Ã‚  General Election: Election in which the voters elect our leaders. 19.  Ã‚  Ã‚  Ã‚  Ã‚  Glittering Generalities: Method uses words that sound good but have little real meaning. 20.  Ã‚  Ã‚  Ã‚  Ã‚  Home Rule: Power of a city to write its own municipal charter and to manage its own affairs. 21.  Ã‚  Ã‚  Ã‚  Ã‚  Immigrant: Person who comes to a nation to settle as a permanent resident. 22.  Ã‚  Ã‚  Ã‚  Ã‚  Implied Power: Authority not specifically granted to Congress by the Constitution but which is suggested to be necessary to carry out the specific powers. 23.  Ã‚  Ã‚  Ã‚  Ã‚  Interest: Payment made for the use of loaned money. 24.  Ã‚  Ã‚  Ã‚  Ã‚  Interest Group: Organization of people with common interests who try to influence government policies and decisions. 25.  Ã‚  Ã‚  Ã‚  Ã‚  Lobbyist: Person paid to represent an interest group’s viewpoint at congressional committee hearings and who tries to influence the votes of Congress members. 26.  Ã‚  Ã‚  Ã‚  Ã‚  Marbury v. Madison: The case involved William Marbury, who had been promised appointment as a justice of the peace, and Secretary of State James Madison. 27.  Ã‚  Ã‚  Ã‚  Ã‚  Major-Council Plan: System of local government in which voters elect a city council to make laws and a major to carry out laws. 28.  Ã‚  Ã‚  Ã‚  Ã‚  Misdemeanor: Less serious crime, such as a traffic violation. 29.  Ã‚  Ã‚  Ã‚  Ã‚  Personal Income Tax: Tax on the income a person earns. 30.  Ã‚  Ã‚  Ã‚  Ã‚  Plank: Each part of a political party’s platform. 31.  Ã‚  Ã‚  Ã‚  Ã‚  Political Action Committee: Political arm of a interest group that collects voluntary contributions from members and contributes it to political candidates and parties it favors.

I Stand Here Ironing

These events had to do with Email's father align out on them, Emily having to go to daycare In her early years, and also self esteem Issues from not looking Like the other girls In school. The central Idea In this story seems to be the mother's search of an understanding of her daughter's personality and outlook on life. The majority of the story Is the mother trying to depict reasons for why her daughter is the way she is, so delicate, reserved, needless, and even unhappy at times.She seems to also defend her parenting choices by making excuses or blaming the urges of others in order to not have all the blame on her. She peaks about how she had no other option but to put her in the care of someone else at the age of two, even though she knew the teacher was â€Å"evil† (Peg. 925). â€Å"It was the only place there was†¦ The only way I could hold a Job† (peg. 925). The main conflict in the story is internal, the mother vs.. Herself. I would also say there is a slig ht conflict of Emily vs.. Herself and an external conflict of the mother vs..Emily. The mother defiantly had and internal conflict within herself with her decisions and how things could have been done differently while raising her daughter. The conflict reface real early in the story, when the mother goes to say, â€Å"Or will I be engulfed with all that I did or did not do, with what should have been and what cannot be helped. † (peg. 924) During the story the mother expresses regrets and seems to be, in a way, tormented by her parenting decisions because she can easily recall every moment in Emily childhood.Clearly the mother had a deep love and concern for her daughter. In the end, the mother's conflict within herself is resolved. She states, † Let her be. There is still enough to live by†¦ Only help her to know-that she Is more Han this dress on the ironing board, helpless before the Iron† (Peggy). The mother has decided that what has been done cannot be changed, and does not want to spend any more time dwelling on It. Just let her be, she will be fine. The conflict of the mother vs.. Resell and the central Idea of the mother trying to explain why her daughter Is the way she Is are both related In that they are both based on how the mother has raised her daughter. I enjoyed this story; I think the mother shouldn't be so hard on herself because parenting Is not a skill that can be mastered to perfection. I Stand Here Ironing By sensationalism Tillie Olsen. In the story, a mother of a nineteen-year-old girl named Emily is ironing some clothes, as she is pondering a recent message she received from one of Emily The mother begins to think back to the very beginning of Emily life.She starts stating all the various events that took place in Emily life that could have played a role in why Emily is the way she is now. These events had to do with Emily father walking out on them, Emily having to go to daycare in her early years, and also sel f esteem issues from not looking like the other girls in school. The central idea in personality and outlook on life. The majority of the story is the mother trying to depict Let her be. There is still enough to live by†¦Only help her to know-that she is more than this dress on the ironing board, helpless before the iron† (Peggy). The mother spend any more time dwelling on it. Just let her be, she will be fine. The mother vs.. Herself and the central idea of the mother trying to explain why her daughter is the way she is are both related in that they are both based on how the mother has raised her daughter. I enjoyed this story; I think the mother shouldn't be so hard on herself because parenting is not a skill that can be mastered to I Stand Here Ironing These events had to do with Email's father align out on them, Emily having to go to daycare In her early years, and also self esteem Issues from not looking Like the other girls In school. The central Idea In this story seems to be the mother's search of an understanding of her daughter's personality and outlook on life. The majority of the story Is the mother trying to depict reasons for why her daughter is the way she is, so delicate, reserved, needless, and even unhappy at times.She seems to also defend her parenting choices by making excuses or blaming the urges of others in order to not have all the blame on her. She peaks about how she had no other option but to put her in the care of someone else at the age of two, even though she knew the teacher was â€Å"evil† (Peg. 925). â€Å"It was the only place there was†¦ The only way I could hold a Job† (peg. 925). The main conflict in the story is internal, the mother vs.. Herself. I would also say there is a slig ht conflict of Emily vs.. Herself and an external conflict of the mother vs..Emily. The mother defiantly had and internal conflict within herself with her decisions and how things could have been done differently while raising her daughter. The conflict reface real early in the story, when the mother goes to say, â€Å"Or will I be engulfed with all that I did or did not do, with what should have been and what cannot be helped. † (peg. 924) During the story the mother expresses regrets and seems to be, in a way, tormented by her parenting decisions because she can easily recall every moment in Emily childhood.Clearly the mother had a deep love and concern for her daughter. In the end, the mother's conflict within herself is resolved. She states, † Let her be. There is still enough to live by†¦ Only help her to know-that she Is more Han this dress on the ironing board, helpless before the Iron† (Peggy). The mother has decided that what has been done cannot be changed, and does not want to spend any more time dwelling on It. Just let her be, she will be fine. The conflict of the mother vs.. Resell and the central Idea of the mother trying to explain why her daughter Is the way she Is are both related In that they are both based on how the mother has raised her daughter. I enjoyed this story; I think the mother shouldn't be so hard on herself because parenting Is not a skill that can be mastered to perfection. I Stand Here Ironing By sensationalism Tillie Olsen. In the story, a mother of a nineteen-year-old girl named Emily is ironing some clothes, as she is pondering a recent message she received from one of Emily The mother begins to think back to the very beginning of Emily life.She starts stating all the various events that took place in Emily life that could have played a role in why Emily is the way she is now. These events had to do with Emily father walking out on them, Emily having to go to daycare in her early years, and also sel f esteem issues from not looking like the other girls in school. The central idea in personality and outlook on life. The majority of the story is the mother trying to depict Let her be. There is still enough to live by†¦Only help her to know-that she is more than this dress on the ironing board, helpless before the iron† (Peggy). The mother spend any more time dwelling on it. Just let her be, she will be fine. The mother vs.. Herself and the central idea of the mother trying to explain why her daughter is the way she is are both related in that they are both based on how the mother has raised her daughter. I enjoyed this story; I think the mother shouldn't be so hard on herself because parenting is not a skill that can be mastered to

Database Architecture

Database systems are a way to collect and store large amounts of data. Essentially, database are electronic filing systems that store raw data to be later retrieved as useable information (Skillport, ). Using such a tool simplifies the filing and storage of all sorts of information used by businesses today. A common type of database is a customer/inventory database. Different tables store customer information, past customer orders, inventory counts and distributor information and then this information can be cross-referenced for following inventory pathways.For example, the customer table will have a primary key which is individual for each customer. This key can then be referenced by the customer order table which maintains order history for all customers. The products table can use the same process to access inventory counts and/or supplier information. All of this data is stored separately, but used in different ways. It’s more efficient and more secure than a normal filing system. According to Wingenious (2005),â€Å"The database architecture is the set of specifications, rules, and processes that dictate how data is stored in a database and how data is accessed by components of a system. It includes data types, relationships, and naming conventions. The database architecture describes the organization of all database objects and how they work together. It affects integrity, reliability, scalability, and performance. The database architecture involves anything that defines the nature of the data, the structure of the data, or how the data flows† (Introduction).Depending on the type of architecture you need, there are many choices in software for your Database Management System (DBMS). For small businesses where fewer than 50 users need to access the database and where data can be stored at a centralized location, the best choice would be Microsoft Access. The program has an easy-to-use GUI interface and for designing tables within the database (Coronel, Morris, & Rob, 2013). For a larger businesses, or businesses where more than 50 users would need to access the database at the same time, a DBMS with more features is recommended.These DBMS programs usually also have the option to have data stored at and accessed from more than one location, or a distributed database Microsoft SQL Server allows multiple users to access its databases and can even be accessed from more than one location (Coronel, Morris, & Rob, 2013). Using Microsoft SQL Server Express, it is even possible for data to be stored locally until the network can access the main server through the network, should network outages become a problem. With this tool, even with the servers go down, users can still input work locally and access the local entries .Jack Henry & Associates uses Microsoft SQL for some rather advanced databases. Financial institutions use their software to enter and access large amounts financial information, particularly transit items such as checks, draft slips and return items. These are worked at each branch then host exported into an AS/400 system to post to individual accounts. The same information is also sent to another SQL database where files are imported and exported to the Federal Reserve Bank or other financial institutions.Many of our clients are small institutions where there are fewer than 50 users and only one location. While these clients could use the smaller DBMS, such as Microsoft Access, there are larger clients to consider as well, who have more than 50 users on the system and significant amounts of data collected and transmitted to multiple locations, a larger DBMS is required. Previously, the databases were stored only on the main server, however the newer versions of the software we use require distributed databases, by means of Microsoft SQL Server Express.

Nursing Knowledge through the Nursing Process Essay

â€Å"The assessment phase of the nursing process is foundational for appropriate diagnosis, planning and ,† (Ackley & Ladwig, 2014, p3). This beginning phase of the nursing process is important for many reasons. Not only are we meeting our patients for the first time but we collect but object and subjective data to put together and create a picture of our patient. The nurse makes an assessment of the patient, utilizing all the information that is gathered and can better understand their needs. Each nurse, through time and practice, fine tunes these assessment tools needed to go even further into a patients needs such as the holistic approach of mind, body and spirit. Assessment information gathering is done by looking at the patient’s chart, discussing with the patient about their history, and even through communication with the family members. The subjective date we can gather from the patient and family can help us understand how they are feeling or thinking. A thorough health and medical history are important so that we can implement the best care designed specifically for that patient. The physical assessment is also important; this gives us objective information regarding the patient’s current vitals signs, physical head to toe and any diagnostic’s previously done or that need to be completed. The information that gathered in this phase helps create the next phase which is formulating a nursing diagnosis. Diagnosis Phase â€Å"In the diagnosis phase of the nursing process, the nurse begins clustering the information within the client story and formulating and formulates an evaluative judgment about a client’s health ,† (Ackley & Ladwig, 2014, p3). After a nurse gathers all the subjective and objective information about the patient alone with using their knowledge, we formulate a diagnosis using â€Å"NANDA,† â€Å"North American Nursing Diagnosis Association.† There is a list of  nursing diagnosis related to primary clinical issues and may or may not have secondary issues too. The patient may also have many different diagnosis’ that need to treat as well, so the gathering information phase prior to the diagnosis phase is paramount. â€Å" A working nursing diagnosis may have two or three parts. The two-part system consists of a nursing diagnosis and the ‘related to’ (r/t) statement†¦. â€Å"The three-part system consists of a nursing diagnosis. The ‘related to’ (r/t) statement and the designing characteristics, which are observable cues/inferences that cluster as manifestations of actual or wellness nursing diagnosis† (Ackley & Ludwig, 2014, p4). This three-part system helps the nurse understand the primary diagnosis and the symptoms involved and what those symptoms may be related to. Creating a nursing diagnosis takes into consideration all data collected, other health issues (chronic or acute), symptoms that need to be treated and taking it all in with a holistic approach as a nurse. The Outcomes / Planning Phase According to King (1997), In this phase the nurse is able to use the prior steps of the nursing process and build off of it for the Outcome/Planning phase. The nurse formulates a course of action based on the her assessment and nursing diagnosis. The nurse uses her critical thinking abilities to prioritize and develops specific nursing interventions and documents her plan accordingly. Implementation Phase The implementation phase of the nursing process is the stage where the nurse can put her nursing assessment to action. The Nurse Intervention Classification or NIC, is a system that defines nursing interventions and clusters them into families of therapies and treatments that gear toward a specific problem. According to Forbes, â€Å"Nursing requires robust clinical research to show that its interventions do not harm and have a beneficial effect.† In this vital stage of the nursing process, there is a certain level of knowledge needed effectively to accomplish a positive outcome for the patient. At this point, a substantial amount of scientific knowledge is also needed so to understand how the interventions that are chosen, will impact the outcome for the patient. (Forbes, 2009) The knowledge needed at this point are as follows: †¢Nurse must be able to understanding the medical knowledge of the diagnosis and how it impacts the patient’s physical and psychosocial functions †¢Nurse must be able to determine if the intervention will produce the desired outcome for the patient based on scientific research. †¢Nurse must know what equipment or resources needed for the chosen intervention †¢Nurse must know the patient’s current status , to be sure the intervention is still relevant †¢Nurse must be aware of patient’s spiritual and culture needs that may potentially hinder the interventions outcome. †¢Nurse must know what evidence will determine the effectiveness of the intervention Evaluation Phase The nursing knowledge is needed and describes the scientific basis of nursing knowledge. Evaluation is defined as the judgment of the effectiveness of nursing care to meet the patient’s goals. According to King (1997), in this step of the nursing process the nurse compares the patient’s behavioral responses with predetermined patients goals and outcome criteria. Evaluation is the final step in the nursing process. Although evaluation is the final step in the nursing process, it has concurrently run throughout all phases of the nursing process. The nursing knowledge that is needed in the Evaluation step of the nursing process in: Nurses must be able to identify criteria and standards. Nurses must be able to evaluate collected data. Nurses must be able to interpret and synthesise data. Nurses must be able to document findings and identify when goals are met, or when to revise, update, change or complete the care plan. References (2014). In B. J. Ackley, & G. B. Ladwig, Nursing Diagnosis Handbook: An Evidence-Based Guide to Planning Care, Tenth Edition. Missouri: Mosby. Forbes, A. (2009). Clinical Intervention Research in Nursing . International Journal of Nursing Studies, pg 557-568. King JA, Morris LL, Fitz-Gibbon CT. How to Assess Program Implementation