The Conelly’s bond with Roan Inish

The film directed by John Sayles; The Secret of Roan Inish is a captivating story about an Irish family; The Coneelly’s. The family’s bond to the island of Roan Inish and the seals that reside nearby is exceptional and mystifying. Why are the Coneelly’s so drawn to the island? The family’s roots on Roan Inish start far back with Fiona’s great great great grandfather Sean Michael who arrives on the island on a prayer. Another Coneelly; Liam, solidifies the connection to Irish island through his marriage to Nula. Finally the loss of Fiona’s brother Jaime at Roan Inish keeps the island on the mind of the family almost constantly. The Coneelly’s attachment to the Island of Roan Inish is firmly rooted by several factors. One of the most important factors of this revolves around the oldest known member of the family, Sean Michael. Sean Michael was aboard a fishing vessel that capsized; drowning all of the Coneelly fishermen on board except Sean Michael. As the legend tells it; Sean Michael had such a strong soul the sea would not take him. Seals rescued Sean Michael and took him to the island of Roan Inish; where he colonized and single handedly rebuilt the Coneelly family. Another pivotal member of the family is Liam. On the island everyone is family and when it comes time to find a mate the men leave Roan Inish to find their bride. Young Liam indeed left the island to find his bride; on an island not far away he came across a selkie; a half woman, half seal creature. As the legend tells it a man who is able to keep the skin of a seklie will have her affection forever. Liam took that advice seriously and captured the skin; and then rightfully gained her affection. They eventually bore children. Their love of the sea was constant; Nula even suggested they build a cradle for their newborn from wood that once sailed the sea. This cradle was passed down through the Coneelly family for years to come and used as a bassinet for each new Coneelly family member. Eventually Nula comes to realize Liam has been keeping her seal skin; at this point she returns to the sea but the seals always seem to stay close to the island of Roan Inish. Once Nula returns to the sea the Coneelly’s ban the hunting of seals. This is a solid symbolic bond between the Island, Seals and the Family. Finally the last important factor for the family connection to the island is that of young Jaime, Fiona’s brother. After Fiona is told the story about Jaime’s disappearance she becomes obsessed with the idea that Jaime is alive. Fiona makes two trips to Roan Inish before convincing the other family members Jamie exists. On the first trip she is brought to the island by Hugh. Fiona spends a fair amount of time on the island and then spies Jamie in a field. She tries to summon Jamie but he runs away, gets into the family bassinet which he is using as a boat and drifts away. On Fiona’s second trip to the island her boat mysteriously becomes untied from the dock. The boat seems to be lead to the island by way of the Seals. Fiona sees Jamie again and confirms that he is being cared for by the seals. This is another paramount symbol of a strong connection between the Coneelly family and the island. The bond between the Coneelly family and Roan Inish is steadfast and strong. Their ties between the seals and the island run deep. Sean Michael’s colonization of the island starts the great tie between the family, island and seals. Liam’s marriage Nula strengthens the relationship with the seals and symbolizes the connection between the two. The seals overseeing and caring for Jamie after the Coneelly’s left the island proves that the seals and family are one. Theese clues demonstrates that the Coneelly family belongs on the Island of Roan Inish where the seals and family can live together.

Importance of Partnerships Essay

The term partnership entails the joining of two entities or corporations of people or organizations with the unique intention of achieving much better results of the intended goals through combination of effort and other related resources. Indeed the general perception of partnership has evolved as a very central theme in the field of policy making since other fields such as social care, health matters, environment, urban generals, fighting and combating crime and terrorism, performing criminal activities and biotechnology continues to embrace partnership (Ling 2002, pp. 615-642). Partnership is also highlighted in the modernization of the various social services in Europe and in other parts of the world (Miller & Ahmad 2000). Various issues relate to the concept of partnership. The diversity in the nature of partnerships being formed all over the world requires special attention to be accorded to a number of central issues in the partnership relationships. The major advantages of forming partnership, the challenges that relate to this kind of relationship and the best way in which the partnerships would best be dissolved have been addressed in this paper. However, the continued lack of a definite definition of partnership has made it have a lot of ambiguity in a number of sectors. According to Nicolus (2003), such an approach is mainly with reference to the relationship that should be natured in such a relationship (Miller & Ahmad 2000; Solidarity with the Women, 1990). Partnership and Mother Care Due to the complex nature of partnerships, the relationship between partners and that of the child and the mother is best done to define the term and to ensure utmost relationship between the partners best understood to fully suit the market need in business and other spheres of life. The nature and history of early partnership help understand a number of issues that relate to the relationship between the partners. This is indeed best explained by the concept of the Early Years of Development and the various existing Child Car Partnerships in the world (EYDCP). These critically help to analyze the actual partnerships that are in actual existence (Powell 2009). The inadequate concepts developed on the working of the partnerships and the arguments on whether or not EYDCPs actually work and the overall meaning raises a number of concerns. The origin of partnership is not necessary based on the business conceptualizations that target to ensure efficient and effective utilization of resources. However, the need to win wars based either on countries, similar interest or to increase territorial boundaries and powers made the need to corporate and work in groups inevitable. Partnership is therefore not a criticism for differentiation (Maddock 2000). It is engraved in the response for fragmentation recognizes the differentiation and lack of compensation based on well understood relationship structures. The potentiality of the collaborators partners in a relationship assumes a natural perspective. In the mother – child relationship, it is almost automatic that the two depend on one another for a number of things which need to be satisfied if the relationship has to grow and become much stronger with time. Initially, one of the partners says the mother mainly benefits the child through breast feeding and offering security (McLaughlin 2008, pp. 82-101). However, as time progresses, the relationship become mutual and the child starts benefiting the mother through the assistance in performing various tasks. In a partnership, it is therefore very evident that knowledge, ideas and other necessary resources are exchanged based on the mutual agreement that may also be based on the pre-set rules and regulations. Partnerships offer partners the desired chance to influence one another and where possibly behave in as if they were one entity. The behaviors are in normally in ways in which the actions can if possible become more aligned thus allowing partners to fully or partially attain their own goals and those of the partnership in the most economical and cost effective manner. EYDCPs could therefore be described as a compulsory partnership based on the nature of its operation and structure of distribution of powers and other resources. In the research carried out on EYDCP nature of operation and other related matters, it is evident that the local authority education system staff had the view that its inactive and dormant members should be disqualified from the partnership (Ling 2002; Lossky & Stransky 2002). This explains the fact that even from the traditional strategic cooperation point of view, the need to maintain constant consultation, sharing of information and other resources is very fundamental in any form of partnership all over the world. If that does not happen, then the continuity of the relationship becomes either technically possible or redundant hence the need to terminate the relationship. It is evident that traditionally, some partnerships have been purely based on the resolution of conflicts and ensuring that peace, stability and cohesiveness thrives. In some partnership relationships, the whole partnership is normally about various conflicts of interest, regarding the partner’s who gets the money first, who bears largest losses and the manner in which authority is controlled. Partnership Definition and Its Nature The nature of partnership carried out depends on a number of factors. Partnership is the union of people or business entities with an intention of performing certain tasks and achieving certain designed tasks within a given time frame using certain amount of resources. The control of funding of the partnership and the overall control of partnership relationships depends on the manner in which the partnership can be exploited. The major requirements for partnership membership, its core target s, nature of control and ensuring setting up and enhancing monitoring various bodies delegated with the duty to do so is very fundamental (Ling 2000). In organizations which are supported by cash resources, a lot of strict regulations and constant adherence to the regulations is of paramount importance. In the modern partnership relationships, voluntary organizations may even be co-opted and the boundaries between voluntary and statutory activity become redrawn in line with government direction. Partnership working is one way in which the state normally retains and in some way its power over other sectors including the voluntary sector. Partnership Relationships in Reference to Relationship of Dealing with Children Children deserve to be given a lot of attention when dealing with. A lot of caution in terms of the tone used when talking to them, the manner in which their problems are solved and the general cool friendly attention they should be accorded is important. This is however a true reflection of how most partnership relationships should be carried out (Gatrell 2002). Listening to children and adequately addressing their issues prepare them for their future lives in which they become better placed to corporate with other people in their future lives. Indeed listening to children also produce better decisions are their various stages of life (Kilm 1997). Even though evidence to prove this argument is very limited in most life sources, it can be argued that habits developed in the early stages of life normally result into the molding of the final products o the mature being with good virtues thus being able to fully adhere to the societal norms. It is generally accepted in life that decisions normally best used by people based on the general knowledge and opinions of those affected and the environment in which they live in. In some instances, the requirements for children also reflect the needs of the partnership in a partnership set-up (Glendinning & Rummery 2008, pp. 133-137; Joseph & Phillips 2001). This explains the reason why in some partnerships, there are always very strong assumptions made in reference to children; that young people’s views cannot easily be ascertained independently with total disregard of their adults who in most cases are better placed to understand better a number of issues. The healthy being of children and poverty and the social exclusion of children also determine the manner in which children would grow to become responsive potential partners. It is so far evident that even though the outward nature of partnerships is commonly viewed positively, partnership has a lot of downfall which need a lot of attention when initiating the partnership plans. The British government has a clear understanding of the various partnership needs. According to the department of education and employment (1999) the recent policy developments have also put a frame to the definition of partnership with great reference to the attainment of the set goals rather than the general processes followed in formulating the partnership agreements and working procedures. This is also in reference to the modalities of partnership working which should be very clear and easily understood by all partners (Edmund 2007; Gatrell 2002). Areas Where Partnership is Very Crucial The practice of partnership is very crucial in a number of sectors. This practice, even though very important in a number of areas, has proved to be more fundamental in some fields than in others (Denzin 2003). This could be in corporation with from various sectors. The continued needs for corporation in a number of fields elicit the need for adequate analysis in determining the conditions necessary for the partnership. Partnership success is charged in various organizations by the ability of attaining certain set goals. In different organizations, the total outcome and profitability value, collaboration nature, the social and health care programs is very crucial in the success of partnerships. Hospitals and other health sectors are one of the areas in life where partnership is of great importance. In the health care, provision of some medical services is very expensive and some medical units are not better placed to offer certain services. Recruitment and employment of medical staff on a permanent basis is also sometime very costly. Surgeons for instance are also very expensive to employ on a permanent basis. This calls for the need to partner with other medical services and hospitals so as to hire these personnel when need arises (Craig & Taylor 2002). Denzin (1998) believes that a partnership is very fundamental, sensitive and thus the need to keep a close watch on the issues related to the relationships. Research in the medical field on the medication of some diseases is normally carried out in partnership with other medical organizations in order to ensure faster discovery of the medical treatment for certain diseases. Hospitals that venture in the provision of sensitive services and medical-care require that partnership be enhanced. This ensures sharing of sensitive information and research results. The partnership that enhances the general reduction of operational costs in the health sector that resulting in the overall reduction of the cost of medical services. Moreover, banking industry, security departments and most transport sectors such as airlines participate in partnerships (Clarke & Glendinning 2002). The partnerships, like in the medical industry, ensures that sensitive yet very vital information is exchanged to also to man and adequately address challenges related to their sector.

Case study - The Virgin- The global enterpreneur Essay

Case study - The Virgin- The global enterpreneur - Essay Example Virgin Galactic could essentially pursue investment and growth under the Directional Policy Matrix. This implies a high business strength and high industry attractiveness. The ultimate goal and objective Virgin Galactic is highly creative and innovative. Suborbital space business is yet to realize the start of its exploitation. The company has identified the underlying business opportunity, and can move swiftly to exploit the market before numerous entries are made. To do this, Virgin Galactic has to make substantial investments in the project as it continues to pursue its growth strategies. The investment and growth factor would require that Virgin Galactic rank high and strong in long-term market attractiveness and SBU strength respectively. In this respect, market size and market share are critical factors to consider. The passenger service line that Virgin Galactic is persistently pursuing is an extremely expensive investment. In order to maintain a favourable business portfolio, investment returns from the project would also be expected to be high (Shahi & Greco, 2008, p.81). As a result, the target market becomes the high and mighty. The implication here is that the market size and market share could be relatively small, but the returns could be substantially high. The Virgin SBU, Virgin Galactic, bases its operations in a business line that is substantially risky to invest in (Otto, 2010, p.58). On the same note, the costs involved, operational technicalities, and the underlying technological factors further limits the number of players in this business. Consequently, the market share only accounts for those consumers who can afford the passenger services once launched. Notably, the company and market potential strengthens the SBU’s operations now and in future. Moreover, the corporate parent enjoys a substantial financial resource base and competent management. As earlier noted, the market size in the spaceflights industry is relatively small.

Provide a critical review of the current risk management activities of Essay

Provide a critical review of the current risk management activities of any one (large, international) financial institution of y - Essay Example The organization has intensified their cost disciplines while investing in some selective growth areas that support the priorities of execution. Risk management is the process through which potential risks of the organization is identified, analysis is done and then precautionary steps are taken in order to reduce or cut down the risk. In the world of finance this practice is a very common one and is followed by almost every financial institution. Whenever an entity goes with some investment decision they are exposed to a large number of financial risks. The degree of risk involved depends on the type of financial instrument involved in the investment. These financial risks can be of various forms like recession, volatility in the capital market, high inflation and bankruptcy. Therefore, in order to control and minimize the exposure of the investment to such risks, the investors and the fund managers are seen to practice risk management. If adequate attention is not given to the risk management while making important investment decisions then disastrous situation may result during the financial turmoil in the economy (Webster, 2010; The Economic Times, 2013). Different categories of asset classes are attached to different levels of risk. Risk management is a vital function within Barclay, which is operating globally and enjoys great visibility. The risk team formed with the organization plays a significant role by aiding the senior management to incorporate informed decision taking the implications into account. The risk management team of Barclays operates across the organization protects the reputation of the organization by ensuring and securing the financial performance of the organization. The organization has dedicated team of experts who carries out valuable work in managing the issues that causes significant impact on the business (Barclays, 2013a). This study focuses on the risk management of Barclays bank, measures it risk appetite and discusses wheth er corporate governance supports these risk management activities. Figure 1 Source: (Youngberg, 2010) Risk Appetite Good risk management does not signify avoid all types of risk at any cost. It indicates the various types of informed choices that the organization makes related to the risk in pursuit of its measures and objectives that lead to mitigation of risk. Defining the risk appetite of an organization is an integral part of risk management. Best-of-class companies does not design or discuss their risk management as an isolated add-on process but it is viewed as an important part of their strategy execution and design. The new strategic initiative taken by the organization may open attractive opportunities for the organization but the rewards should be balanced properly with the risk that is generated. In order to integrate risk dimensions fully in the strategy design the company needs to be aware of how much risk it is willing to take and how it is planning to balance between opportunities and risks. Foe enterprise risk management defining the risk appetite is very essential (Barfield, R., n.d.). While deciding on the risk appetite of the organization the board of directors should categorize the different types of risk and decides on the capacity. This includes the type and amount of risk the organization is capable of supporting in pursuit to the business objectives and taking into account the access to the

This is a rewrite Essay Example | Topics and Well Written Essays - 750 words

This is a rewrite - Essay Example After taking the course, certification is necessary to identify qualified nurses, and show their level of competence. This is useful in ensuring efficiency of their services are enhanced, which is beneficial to all stakeholders in the health sector. During the evaluation stage, each nurse is asked questions and the level of competency in answering the questions correctly indicates how knowledgeable s/he is. This process is necessary to identify slow and fast learners and the best method to be used in coaching each group to ensure that their skills are greatly improved. In United States of America, certification is a requirement during the recruitment of various health professionals to ensure that they are in a capacity to meet the need of the patients effectively and in a timely manner. This leads to higher level of confidence on the practitioners, which is very essential in undertaking challenging tasks. Theoretical knowledge background is very useful when undertaking practical acti vities as it reduces the probability of commission of errors as well as being in a position to make sound judgement when in critical situations. There are different theories that are used to address various situations we encounter, but the choice of the theory to be applied is dependent on its capacity to handle the situation at hand. In this case, the information presented during learning is in line with constructivism learning theory, which argues on the importance of experience in the development of knowledge; it derives its roots from cognitive psychology. In this regard, the teaching strategies to be implemented are aimed at having a long lasting impact on the learner, by ensuring that they will be better placed to use the knowledge in future. To ensure that they have gained from the learning process, evaluation is necessary and will be carried out in line with the class setting as well as the materials available. Practice test and verbal communication evaluation approaches wil l be used to evaluate the capability of learners presenting various concepts that were covered during the training as well as their capacity to apply the knowledge gained to the practical field. While undertaking the training, the level and type of interaction among the learners can be used to gauge their understanding of the concepts presented. Integration of the practical aspects and the theoretical aspect of learning is necessary in ensuring that the learners are well versed with the applicability of the theoretical concepts learnt. In this case, understanding the anatomy and the cycles in the body is indispensible. This approach brings forth conversation between the instructor and the learners, whereby the learners can pose various questions and get them answered by the instructor. Additionally, the presence of a physical specimen is thought provoking and thus useful to the learners’ intellectual development. Additionally, learners are able to work in teams and improve on their interpersonal interactions, which is necessary for their professional development The rationale to be used in the learning process is aimed at strengthening the current knowledge and using it for further professional development, which is in line with the constructivism learning theory. The communication exercise provides an effective platform for understanding the lung sounds. Through training, various challenges encountered in the medical field are addressed, and

The Fashion Industry Did Not Exploit Their Labour Base Essay

The Fashion Industry Did Not Exploit Their Labour Base - Essay Example The essay "The Fashion Industry Did Not Exploit Their Labour Base" concerns the fashion industry and the question of exploitation. At eleven for a child to be doing this instead of schooling is a most despicable thought; however we also need to look at this situation through young Mantheesh’s eyes, for her this work brings home Rs. 40 or 60p per day; much better than what she could’ve done in her native war torn Sri Lanka or in some refugee camp in India. These 60p are better than anything else that life has doled out to her so far, her only hope, and when the protest over the unfairness of child labour reaches this young child; neither does she understand the debate nor does she feel that its fair for people to take away from her the last modicum of hope that this job allows her. These are the questions that this essay will attempt to answer. Let’s start by peeping into the conditions of child labour. According to UNICEF, there are an estimated 250 million child ren aged 5 to 17 in child labour worldwide, excluding child domestic labour. In terms of geographical distribution, the Asia-Pacific region harbours the largest absolute number of working children between the ages of 5 and 14, with some 127 million, or 60 per cent of the world total. Sub-Saharan Africa is second with 48 million, or 23 per cent of the total, followed by Latin America and the Caribbean with 17.4 million, or 8 per cent, and the Middle East and North Africa with 13.4 million, or 6 per cen. Some of the countries are India.... In terms of geographical distribution, the Asia-Pacific region harbours the largest absolute number of working children between the ages of 5 and 14, with some 127 million, or 60 per cent of the world total. Sub-Saharan Africa is second with 48 million, or 23 per cent of the total, followed by Latin America and the Caribbean with 17.4 million, or 8 per cent, and the Middle East and North Africa with 13.4 million, or 6 per cent ( ILO, 5.1.2008). Some of the countries which are battling this issue are India, Bangladesh, Pakistan, Indonesia, Philippines, China, Nepal, Malawi, Kenya, Zimbabwe,( Andvig, J.C. 5.1.2009) ( IPEC, 5.1.2009) Tanzania, Ethiopia Morocco, Egypt, Brazil, Argentina. The fact that most of these countries are developing nations is where the similarity ends, on one hand we have a country like Ethiopia teetering on the brinks of a civil war and on the other we have a India touted to be the economic super power of the next generation; yet both countries haven't been able to curb the rampant flouting of child labour laws. So can we safely conclude that child labour is only a problem of developing countries Not really, even the United States has its own issue of child farm workers (AFT, 5.1.2009). In order to take a closer look at this problem, we need to first understand it. "Child labor" is, generally speaking, work for children that harms them or exploits them in some way (physically, mentally, morally, or by blocking access to education). BUT: There is no universally accepted definition of "child labor". Varying definitions of the term are used by international organizations, non-governmental organizations, trade unions and other interest groups. Writers and speakers don't always specify what definition they are using, and that often

Microsoft Company Analysis Essay Example | Topics and Well Written Essays - 2000 words

Microsoft Company Analysis - Essay Example A lot of criticism has been raised about the practices of the management but the company still continues to experience rapid growth. Some of the biggest issues have been Labor Practices, Licensing Agreements, Acquisitions and Court Litigations (Salop & Romaine, 1999). Microsoft violated anti-trust laws and was charged with illegal conduct. Despite the court ruling, economic and legal justifications continue to be a subject of debate amongst the different entities from both sides. Today, companies are reviewed and judged not only on their economic performance, but also how well they are maintaining ethical standards. The management at Microsoft has been focused on not only adapting to the changing environment but maintaining a high level of ethical conduct while doing so. Studying the Microsoft case is important for two reasons, firstly the outcomes of this case may have severe consequences on the future of this industry. The laws and policies that come out of this case will not only influence how Microsoft works but also other computer hardware/software manufacturers like IBM and Apple. Secondly, as a legal case, it determines the standards of monopolization for all future generations. Technological Changes The biggest challenge recent technological change has been the increase in the use of mobile devices. In April 2011, Microsoft, once the dominant technology company, saw revenue from its core operating system software slip in the first three months of 2011 as consumers begin to shift to buying tablet computers that do not run on Microsoft software. Microsoft has been severely lagging behind in this industry with Windows Mobile not being used by many of the handheld PDAs or cell phones (Markus & Robey). With Apple and Google growing rapidly with their own respective systems, Microsoft needed to bounce back which it did with a strategic collaboration with Nokia which means that all new Nokia handsets will be supplied with support for Windows Media Audio and Wi ndows Media DRM 10 (Digital Rights Management). This will enable users of the new mobile music service from Nokia and to play songs on Windows XP. Nokia has moved away from RealPlayer that brings together the leading companies (Nokia and Microsoft) in the market. This is Microsoft’s door to a large part of the mobile phone market, a region that was not really successful the last two years. Even before this deal was made speculation had started whether Nokia was being purchased by Microsoft simply because of the fact that many did not see Microsoft using a collaborative strategy as it has never done in the past. But this step is extremely positive because the deal made between the two giants ensures constant development in the future, and Microsoft will remain competitive in the mobile OS industry. One of the latest events that Microsoft has entered into is by acquiring Skype, a kind of software that can be used to make telephone calls using the internet. This actually has bee n viewed as a mixed strategy by analysts. While many say that it is a good expansion for the company, others argue that it is once again the Microsoft way of adapting to challenges, i.e. they lack the ingenuity to come up with original products/services, and chose to acquire smaller firms without actually thinking about whether they fit with the company’s strategy. This is however a step by Microsoft to diversify somewhat into the mobility and networking sector, where it

Research paper about finish line company Example | Topics and Well Written Essays - 750 words

About finish line company - Research Paper Example It began in 1976 as a partnership between Cohen and Klapper for a ten-year franchise of Athlete’s Foot, an established sports footwear retailer (The Finish Line Inc.). Learning from the franchise experience, the partners opened their own line of sports footwear retail to compete with Athlete’s Foot by offering a wider variety of stocks displayed in bigger stores, as well as offering value brands and affordable lines well-suited in their store locations at less-expensive strip malls. The positioning proved effective as the next ten-years would see growth of the company by opening up more stores with bigger areas while ending the franchise with Athlete’s Foot. To support the growth, two more partners were brought in with sportswear retail experience: Larry Sablonsky and David Fagin (The Finish Line Inc.). The next 20 years saw the growth of the company by overtaking Athlete’s Foot and other competitors in the sports and active wear retail segment as well as becoming a publicly listed company whose shares continue to perform well within its segment. Finish Line’s mission according to the website is to â€Å"connect to young, fashion conscious individuals through a premium brand environment offering the best selection of authentic, sport inspired products† (1). The company offers premium brands that provide dependable quality and leading styles in active wear. Finish Line categorizes its products into footwear and softgoods. As of 2009 annual report, 81% of net sales of Finish Line Inc. came from the footwear category (Lyon and Schneider 3). They carry brands such as Nike, Adidas, Puma, Jordan, Under Armour and New Balance along with sport style brands including Lacoste, Converse, Ed Hardy and Sperry. Softgoods category carries non-footwear products. Recent additions to the company’s line of products are offered through the Paiva store chain offering brands like Tella, McCartney, Brooks, Ellesse, etc., focusing on women

ENVS Essay Example | Topics and Well Written Essays - 500 words - 3

ENVS - Essay Example Hayes, astrazine cause development of ovaries in male frogs. One advantage of animal testing is that it helps researchers to discover treatments for both animals and humans. One of the disadvantages of animal testing is that it can be misleading since animals may react to drugs in different ways as humans. In addition, animal testing leads to mistreatment of animals. Testing on animals is justified because it has helped researchers to discover many effective treatments. Additionally, animals should be used because their lives have less value compared to humans. Testing upon animals can give accurate results because the bodies of most animals used for tests function like humans. Scientists have proved that lab animals and humans do not have big difference. In addition, most of the drugs used today were discovered through animals testing. For instance, antibiotics and HIV drugs used by humans today gave positive results when tested on animals. Other methods of testing are less effective compared to animal testing. In addition, surgery and organ transplant techniques used on humans today were acquired through animals testing. Tyrone says that rats are the most relevant animals used to simulate humans in laboratories. Humans cannot be used in labs tests because it will be unethical to expose to humans chemicals during lab tests. According to him, the use of rats produces accurate results because rats have regular reproduction, genetic purity and many resemblances to human biology (Hayes). If I were a farmer, would not use atrazine to increase my crop yield. This is because the herbicide will only increase yields for a short period since it causes land degradation. Additionally, it will negatively affect my health. Research outcomes show that it causes obesity and cell mutation. Additional ways of increasing crop yield apart from using chemicals encompass organic farming. In organic farming, one uses decomposed animal products or plants to fertilize

Post Modern Dance Essay Example for Free

Post Modern Dance Essay Introduction   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   By the late 1950s, post-modern dance had refined its styles and its theories, and had emerged as a recognizable dance genre. It used stylized movements and energy levels in legible structures (theme and variations, ABA, and so on) to implicate emotions, tones and social conveyance. The choreography was buttressed by expressive characters of theater such as music, props, special lighting and costumes. The aspirations of post-modern dance, anti-academic from the first, were simultaneously primitivist and modernist[1]. Meanwhile, the new wave dance, which had seemingly replaced the post-modernistic era had issued characteristics similar to the post-modern dance through message implications, but also performs altered character through presentations themselves. The topic for the discussion involves the Twyla Tharp as the new wave dance and the post-modernistic dance. Twyla Tharp Choreography: Post-modern Era 1960-1973   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Twyla Tharp began her career in 1965, at the age of nearly 23, with Tank Dive, a work in three movements, choreographed for her and four non-dancers. It was performed partly to the accompaniment of Petula Clark’s recording of â€Å"downtown†[2]. In the dance world, perhaps only Twyla Tharp could have fitted such a definition at the time, but her work was not commonly considered post-modern dance[3]. Twyla Tharp’s early choreography explored many of the same experimental issues that interested the Judson choreographers, the Grand Union, and Meredith Monk[4]. Several of Tharp’s dances, beginning with Tank Dive (1963), contrasted dance and pedestrian movement vocabularies and mixed trained and untrained performers. Tharp could transpose movement from one context to another because of her various syntactic procedures. Whether the movement was pedestrian or theatrical in origin, Tharp manipulates it using simple mathematical equations or principles based on theme and variation[5]. Twyla Tharp had greatly contributed in the field of post-modern dance. By the end of 1973, she hit her greatest success in the field of post-modern dance. The water-shed in her career was Deuce Coupe (1973), which Robert Joffrey commissioned for his ballet company[6].   During this year, another generation of dance trend was born and Tharp’s contribution to the post-modern dance had greatly provided certain contributions to the New Wave modern dance of 1973. New Wave Modern Dance: 1973   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Meanwhile, the next generations of younger choreographers of 1973 such as Peter Gordon of Life Orchestra of 1977, Karole Armitage, Rhys Chatham, and many others had initiated the formulation of new wave dances. If Twyla Tharp performed in silence at the Judson Church in 1966, had diverged from the analytic postmodern line of inquiry because her choreography was so musically inclined, by the early 1980s, when the analytic choreographers â€Å"rediscovered† music and its various uses, such interest realigned the fields of dance steps and choreography. The next bearers of dance trends had differentiated themselves from their minimalist, analytic, anti-music forebears in a way that fit with the general cultural trend; in part to engage with their own artistic contemporaries in other fields. For the late seventies and early eighties, the younger generations of new music composers were often hybrid creations that endeavors pop experience and characteristics[7]. Modern dance today is a virtual accumulation of all the influences mentioned in the past evolution of dance steps. The plurality of perspectives has not dampened debate nor the tension that has continued to generate innovation in modern forms. The basic idea of dance in Tharp’s concept of post-modernistic dance has placed remains in the evolution of choreography evidently through instinctive pairings[8]. One example of modernistic evolution occurred in 1973 wherein the Alvin Ailey company revived Ted Shawn’s Kinetic Molpai and merged the tradition of white gay men with that if African American men. The achievement and influence of choreographers such as Trisha Brown and Twyla Tharp greatly revolutionize the characteristics of the new wave dance or the modern dance of 1970s[9]. Characteristics of New Wave Dance   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   During the trend of the late dance choreographers including Twyla Tharp, dance steps mainly connote ballet form. The term modern dance or new wave dance connotes absence to little presence of uniformity and synonymous steps. The most striking features of its development were that of a diversity of forms. New wave dance refers to performance art dance that is not founded on the ballet nor in the various forms of popular dance entertainment, although, relationships might still be traced since the basis of these modern steps were these classical or post-modernistic choreographies[10]. Modern dance chiefly aims the expression of an inner compulsion; but it has also seen the necessity for vital forms for this expression, and indeed has realized the aesthetic value of form in and of itself as an adjunct to this expression[11]. New wave dance possessed relatively increased dynamics and patterns of steps, which encourages freedom of movement through expression, emotions, or creative instinct of the dancer[12].   From this desire to externalize personal, authentic experience, it is evident that the scheme of modern dancing is all in the direction of individualism and away from standardization[13]. Twyla Tharp’s Involvement in Modern Dance   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The next wave dances were greatly influenced Tharp whose work has embraced both sides of all these pairings and indicated a shift toward a concern with the dance’s perceptual effects. Representation and abstraction, emotion and motion, content and form, and psyche and environment are the prime similarities of ballet dance step formulation of Tharp and the composition of next wave dances. However, the differentiations of these dances are the standardization and strict classicism of post-modern dance of Tharp, while next wave dances basically thrived free expressions[14]. Bibliography Julia L. Foulkes , â€Å"Modern Bodies: Dance and American Modernism from Martha Ailey†, UNC Press (2002)183 Martha Bremser, â€Å"Fifty Contemporary Choreographers†, Routledge (1999) 217 Michael Huxley and Noel Witts, â€Å"The Twentieth Century Performance Reader†, Routledge (2002) 38 Press (1994) 321 Randy Martin, â€Å"Performance As Political Act: The Embodied Self†, Praeger/Greenwood (2000) 91 Sally Banes , â€Å"Writing Dancing in the Age of Postmodernism â€Å",Wesleyan University Susan Leigh Foster, â€Å"Reading Dancing: Bodies and Subjects in Contemporary American†, University of California Press (1998) 209 [1] Michael Huxley and Noel Witts, â€Å"The Twentieth Century Performance Reader†, Routledge (2002) 38 [2] Martha Bremser, â€Å"Fifty Contemporary Choreographers†, Routledge (1999) 217 [3] Huxley and Witts, 38 [4] Susan Leigh Foster, â€Å"Reading Dancing: Bodies and Subjects in Contemporary American†, University of California Press (1998) 209 [5] Foster, 209. [6] Bremser, 217 [7] Sally Banes , â€Å"Writing Dancing in the Age of Postmodernism â€Å",Wesleyan University Press (1994) 321 [8] Foster, 209; Bremser, 217 [9] Julia L. Foulkes , â€Å"Modern Bodies: Dance and American Modernism from Martha Ailey†, UNC Press (2002)183 [10] Helen Thomas, â€Å"Dance, Modernity and Culture: Explorations in the Sociology of Dance†, Routledge (1995) 24 [11] Huxley and Witts, 38; Foulkes, 22 [12] Bremser, 217; Banes, 321 [13] Huxley and Witts, 38; Foulkes, 297, 300 [14] Randy Martin, â€Å"Performance As Political Act: The Embodied Self†, Praeger/Greenwood (2000) 91

Marketing Strategy Of Sony Marketing Essay

Marketing Strategy Of Sony Marketing Essay Question. What is the relevance of Setting of marketing objective vis-à  -vis product launch. Please explain with the help of a product / company. Ans. MARKETING is defined as a social and managerial process by which individual and group obtain what they need and want through creating, offering and exchanging products of value with others. Marketing objectives define what you want to  accomplish through your marketing activities. There are several important factors to consider when establishing effective marketing objectives. Stating marketing objectives directs the development of your marketing plan. Marketing objectives should contribute toward achievement of the overall business objectives i.e. how much do you need to sell to achieve X% cost recovery or profit/loss-and should be based on the information gleaned in market research. Marketing objectives must: Be clear. Be measurable. Be achievable. Have a stated time frame. Include a sales forecast (at least one marketing objective). SMART Approach = Setting specific, measurable, achievable, realistic and time specific objectives When setting objectives it is very important to ensure that your objectives are; specific, measurable, achievable, realistic and time specific, or SMART for short. The SMART approach allows you to effectively manage your marketing activities and importantly be able to determine how successful they have been and whether they have delivered the particular benefits sought. The SMART approach is explained to illustrate how you address each area; Specific   are your objectives stated in a way that is precise about what you are hoping to achieve? Measurable   Can you quantify each objective, i.e. can you use a unit of measure such as market share in percentage or dollars or other to provide a way to check your level of success? Achievable   Are your objectives reasonable in terms of what you can actually achieve or are you setting your sights too high? Realistic   Do you have sufficient employees and resources to achieve the objectives you have set, if you dont then they are likely to be unrealistic? Time specific   When are you hoping to achieve these objectives, you need to define a timing plan with target timing for each specific objective? Having some marketing objectives is a must for success RELEVANCE OF SETTING MARKETING OBJECTIVES:- When a business creates a new product, a comprehensive marketing plan is expected to accompany the product release. A marketing plan is put in place to help reduce the financial risks involved in releasing a new product. Active Products When you advertise new manufactured goods, you are also marketing the whole company. One of the marketing objectives for new products is to take you back customers about the products that the company already has on the market, according to the small business experts writing for the Entrepreneur website. The simplest way to make obvious this is when a musical artist has a hit record. Not only does that hit record sell well, but the documentation label will also try to include the artists entire directory in the marketing as well. Good marketing works to set up the product and the company both as brand names that the consumer will remember. Competitive Analysis Your marketing plan for your new product needs to show how your produce exposes new weaknesses in the competition, according to business legal expert Carol Ann Waugh writing for The Publishing Law Center website. In order to remain competitive, your marketing study for new products needs to include a competitive examination that includes information on how your product fits into the market and how the competition may be able to take hold of more of your market share. Without understanding how your product is affected by the competition, you may see any initial sales gains wiped out as the competition releases a product that makes yours obsolete. Preparation for the Future A positive company is always thinking ahead, and the information gathered on a new product release now can help make future releases more successful. Pay close concentration to the function your new product receives from preliminary consumers prior to the product being accepted by the mainstream. By doing wide-ranging market research of how yours new manufactured goods accepted, you can develop ways to move future products into the mass demand phase of the marketing process faster. You can expand effective test groups that will help you make the necessary alterations to your products that will make future new product marketing programs more successful. Example of relevance of setting marketing objective is:- Marketing strategy of Sony: The marketing strategy of Sony aims at gaining youth consumer attention and creates their brand image as innovative brand. Sony is also having an attention gathering slogan i.e. MAKE.BELIEVE which means its an invitation. And a promise. We promise you that anything you imagine, you can make real. Sony is also having the official partnership with the 2010 FIFA World Cup Football Competition in South Africa. Sony offers wide range of products like bravia TV, cyber shoot camera, vaio laptop, etc. Sony had launched its nationwide sales promotional campaign entitled Sony Days 2009 Lets Cheer-offering a wide range of special offers- starting from June 12 until August 2, 2009. Increasing Brand Awareness or Brand Recognition. Good Graphical representation in the form of Billboards, Posters, Animated banners, etc. Change from Theory P (Push Based) Company must make view of marketing to Theory T (Trust Based) focusing on customer relationship. Other Schemes- example: Lustrous coating, custom keyboards, etc. The other Promotion strategy is the Sony Notebook Recycle Promotion. Purchase a Sony VAIO notebook receive free recycling for your existing notebooks.

Arkansas: A Different State Essay -- American History Essays

Arkansas: A Different State For many people the very mention of the word â€Å"Arkansas† conjures up images that are unflattering and certainly not very complimentary. To suggest that Arkansas is â€Å"a different state† is to guarantee almost immediate agreement from any given audience, but such agreement is usually about the negative aspects of the state instead of the ones making for actual difference. Those negative aspects extend back to the early days of the territory. When Cephas Washburn was on his way to Arkansas in 1819 to serve as a missionary to the Cherokees, he stopped at the present site of Vicksburg, Mississippi, to obtain specific directions to the territory, only to be told that â€Å"the way to get there was wnknown.†1 Other remarks pertaining to Arkansas are even less positive; it was stated that â€Å"Arkansas is not part of the world for which Jesus Christ died,†2 and as late as 1989 one writer was still able to describe Arkansas as â€Å"the least known of the fifty states.†3 One of the most famous publications that helped to give Arkansas a negative image was Thomas W. Jackson’s On A Slow Train Through Arkansas. Published in 1903, this book contained many descriptions about life in the state, including a pitiful account about a traveler who â€Å"stopped at a place where there was one doctor, two shoe makers, and a blacksmith. The doctor killed a man. They didn’t want to be without a doctor, so they hung one of the shoe makers.†4 Jackson’s book helped to convince many readers that people in Arkansas wore no shoes.5 Of the well known national writers to comment about Arkansas, surely H.L. Mencken of the Baltimore Sun was most memorable. In August, 1921, his acid-tipped pen described the state of Arkansas as â€Å"track... ...kansas,† Arkansas Historical Quarterly, XXXVIII (Spring 1979), 63. 7 Ibid., 68. 8 Harry S. Ashmore, Arkansas: A Bicentennial History (New York: W.W. Norton, 1978), xvii. 9 Daniel Pool, What Jane Austen Ate and Charles Dickens Knew: From Fox Hunting to Whist — the Facts of Daily Life in 19th Century England (New York: Simon and Schuster, 1993), 75. 10 Imogene Wolcott, ed., The New England Yankee Cook Book (New York: Coward-McCann, Inc., 1939), 161. 11 Ibid., xiii. 12 Williams, et al., 9. 13 Francis Parkman, La Salle and the Discovery of the Great West (New York: The New Library of American Literature, 1963), 223. 14 Ibid., 228-229. 15 Ibid., 333. 16 Helen McCully and Eleanor Noderer, eds., The American Heritage Cookbook and Illustrated History of American Eating and Drinking, II (n.p.: American Heritage Publishing, 1964), 537.

Rudyard Kiplings Kim Essay -- Rudyard Kipling Kim Book Report Essays

Rudyard Kipling's Kim Kim gives a vivid picture of the complexities in India under British rule. It shows the life of the bazaar mystics, of the natives, of the British military. There is a great deal of action and movement, for Kipling's vast canvas painted in full detail. The dialogue in the novel makes use of Indian phrases translated by the author, they give the flavor of native speech in India. They are also touches of the native behavior and shrewdness. Setting: The time the novel took place was around the late nineteenth century. The story takes place in a hot and dry location of British India. Most of the scenes either take place in the wilderness or the streets of India. Plot: Kim grew up on the streets of Lahore. His Irish mother had died when he was born. His father, a former colorsergeant of an Irish regiment called the Mavericks, died eventually from doing drugs and having too much to drink, and left his son in care of a half-caste woman. So young Kimball O'hara became Kim, and under the hot Indian sun his skin grew so dark that one good not tell that he was of the Caucasian race. One day a Tibetan lama, in search of the Holy River of the Arrow that would wash away all sin, came to Lahore. Struck by all possibility for an exciting adventure, Kim attached himself to the lama as his chela. His adventures began almost at once. That night, at the edge of Lahore, Mahubub Ali, a horse trader, gave Kim a cryptic message to deliver to a British author in Umballa. What Kim did not know was that Mahbub was a member of the British Secret Service. He delivered the message as directed, and then lay in the grass and watched and listened until he learned that his message meant that eight thousand men would go to war. Out on the big road the lama and Kim encountered many people of all sorts. Conversation was easy. One group in particular interested Kim, an old lady traveling in a family bullcock cart attended by a retinue of eight men. Kim and the Lama attached themselves to her party. Towards the evening they saw a group of soldiers making camp. It was the Maverick regiment. Kim, whose horoscope said that his life would be changed at the sign of a red bull in a field of green, was fascinated by the regimental flag, which was just that red bull against a background of bright green. Caught by a chaplain, the Revere... ...nally distinguishes himself as a member of the British Secret Service. 2. A Tibetan Lama- Becomes Kim's instructor and whose ambition is to find the holy River of the Arrow which would wash away all sin. After Kim's education is complete he accompanies the lama on his wanderings, though he is really a member of the secret service. In the end he finds the river he is looking or, it ends up being a brook attached to an old woman's house. 3. Mahbub Ali- A horse trader who is really a member of the secret service. He is largely responsible for Kim's becoming a member of the British secret service. 4. Colonel Creighton- The director of the British Secret Service, who permits Kim to resume the dress of a street boy and do secret service work. 5. Hurre Chunder Mookerjee- A babu, and also a member of the Secret Service. He is Kim's confederate in securing some valuable documents brought into by spies for the Russians. Personal Evaluation and Conclusion: I personally liked the novel "Kim". The reason I liked the novel is because I love adventure stories. The story line of "Kim" was very exciting and kept me in suspense.

Automotive industry Essay

Maruti Suzuki India Limited generally famous as Maruti is an ancillary company of the Japanese automaker Suzuki Motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of March 2011. Maruti 800 and Alto are their entry level cars. Ritz, A-Star, Swift, Wagon-R, Estilo are their hatch back models. DZire & SX4 are Maruti’s Sedan class models. Eeco and Ertiga are Maruti’s C segment class. Grand Vitara is their Sports Utility Vehicle which is directly imported from Japan. Maruti is the 1st company in India to turn out and sell more than a million cars. Maruti Udyog Limited is renamed as Maruti Suzuki India Ltd on 17th September 2007. Maruti companies head quarter is in Nelson Mandela Road, New  Delhi. The company was customary in 1989; however the actual production commenced in 1983 with their Maruti 800. Till 2004 Maruti 800 was the India’s largest selling packed in car ever, since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Maruti imports diesel engines for all their diesel cars from Fiat motors. Maruti’s manufacturing plants are located at two amenities Gurgoan and Manesar south of Delhi. Gurgoan plants installed capacity is of 9, 00,000 units per annum and Manesar plant with a capacity of 5, 00,000 units per year and a diesel plant with an annual capacity of 1, 00,000 engines and transmissions. Maruti has 933 dealerships crossways 666 towns and cities in all states and union territories of India with 2,946 service stations (inclusive of dealer workshops and Maruti Authorised Service Stations) in 1,395 towns and cities all over India. It has 30 Express Service Stations on 30 National Highways across 1,314 cities in India. Service is a major source of proceeds to the company. Most of the service stations help many stranded vehicles on the highways by sending across their repair man to the vehicle. 1.2 Definition Of Marketing According to American Marketing Association (AMA) Board of Directors, Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value of customers, clients, partners, and society at large. Dr. Philip Kotler defines, marketing as â€Å"the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services†. 1.3 Customer Perceived Value Customer Perceived Value (CPV) is the distinction between the prospective customer’s evaluation of all the benefits and all the costs of an offering and the perceived alternatives. 1.3.1 Customer Perceived Value of Maruti Suzuki with reference to Holbrook Model Typology of Customer Value Holbrook (1994 p. 27) asserted â€Å"Value is an interactive relativistic preference experience†. Based on this Holbrook proposed a typology of consumer value having three different dimensions: Extrinsic/Intrinsic: The consumer perceives value in using or owning a product or services as a means to and end versus an end in itself. Self-oriented/Other-oriented: The consumer perceives value for the consumer’s own benefit as against the benefit of others. Active/Reactive: The customer perceives value through direct use of an object as against apprehending, appreciating or responding to an object. These three dimensions give rise to eight types of customer value Extrinsic Intrinsic Self-oriented Active Efficiency Play Reactive Excellence Aesthetics Other-oriented Active Status Ethics Reactive Esteem Spirituality Thus for a company like Maruti it would be very apt to use this model considering that the products that Maruti Suzuki has to offer fits in quite easily in different dimensions as presented in the typology. 1.3.2 Customer Perceived Value of Maruti Suzuki with reference to Monroe Model Monroe (1990, p. 46) observes, â€Å"Buyers perceptions of value represent a trade-off between the quality or benefits they perceive in the product relative to the sacrifice they perceived by paying the price† Monroe has expressed the concept of customer perceived value as the ratio between perceived benefits and perceived sacrifice: Customer Perceived Value= Perceived Benefits ________________ Perceived Sacrifice According to Monroe perceived benefits has a positive influence on consumers’ perception of product value at first, and later on it may influence consumers’ purchase intentions. In contrast, perceived sacrifice first has a negative influence on consumers’ perception of product value, and later on it may influence consumers’ purchase intentions. Perceived Benefits Here the benefits include customers’ desired value, e.g., quality (Monroe, 1990). Sacrifices, on the other hand, include monetary (price) (Dodds, et al., 1991) and non-monetary (time, effort) (Cronin, et al., 2000) considerations. Therefore, value includes three key factors: (1) quality, (2) price, and (3) convenience (Lemon, et al., 2001), where convenience is the time and effort expended by the customers (Cronin, et al., 2000) In context to Maruti, the customer’s desired value is the quality of the car and services rendered there off. Whereas the sacrifices include the price of the car, maintenance cost, etc. 1.3.3 Customer Perceived Value of Maruti with reference to Woodruff’s Model A Value-Hierarchy Model Woodruff (1997) proposed that â€Å"Customer value is a customer’s perceived preference for and evaluation of those product attributes, attribute performances and consequences arising from use that facilities achieving the customer goals and purposes in use situations.† (p146) Accordingly the customer value hierarchy suggests that customers conceive of desired value in a means-end way. Basically it can be known as a system to run businesses throughout the country by understanding customer’s goal and satisfaction over it (Lister, n.d.) Desired Customer Customer Satisfaction Value with Received Value Customer’s Goals and Purposes Desired Consequences in Use Situations Desired Product Attributes and Attribute Preferences Starting at the bottom of the hierarchy, customers start to think about products as bundles of specific attributes and attribute performances. While purchasing and using a product they form desire or preferences for a certain attribute based on their ability to facilitate achieving desired consequence experiences. Looking down the hierarchy from the top, customers use goals and preferences to attach importance to consequences. Also the customer’s use situation plays a critical role in evaluation as well as in desires. Maruti Suzuki, being an automobile manufacturing company faces a lot of competition. Thus such a model would be very essential for their company. 1.3.4 Consumer perceived value of Maruti with reference to Zeithaml Model Means-End Model An adaptation of a model first proposed by Dodds and Monroe (1985), Zeithaml with her study in 1988 about price, quality and value towards consumers defined this into the concept of Means-End model. (Source: Means-End Model, Zeithaml, 1988) 2. Value Proposition Definition of ‘Value Proposition’ A business or marketing speech that summarizes why a customer should buy an item for consumption or use a service. This statement should prove a potential buyer that one meticulous product or service will add more value or better solve a problem than other like offerings. Companies use this statement to target customers who will benefit most from using the company’s products, and this helps maintain an economic moat. The ideal value proposition is concise and appeals to the customer’s strongest decision-making drivers. Companies pay a high price when customers lose slight of the company’s value proposition. 2.1 Value Proposition of Maruti Suzuki ‘Way of Life’ is the Value Proposition of Maruti Suzuki. As India is a country where comfort is vital while travelling, Maruti has always been the first option. As mileage is a big criterion with cars for Indians, Suzuki proves to be better than quite a few other names in cars as its vehicles have a higher mileage; for example Swift gives 22km/ltr while if you compare a Honda City gives around 12-13 km/litre. 2.2 Mission & Vision of Maruti Suzuki The Company Mission To make available a wide range of modern, high quality fuel efficient vehicles in order to meet the need of different customers, both in domestic and export markets. The Company Vision We must be an internationally competitive company in terms of our products and services. We must retain our leadership in India and should also aspire to be among the global players. Their focus is on: Building a continuously improving organization adaptable to quick changes Providing value and satisfaction to the customer Aligning and fully involving all our employees, suppliers and dealers to face competition Maximising Shareholder’s value 2.3 Target Market Definition of target market: A specific group of consumers at which a company aims its products and services. Maruti Suzuki has adopted a focused approach and wisely created segments within a large market to promote their cars. Lower Income Group- Maruti 800, Alto  Middle Income Group- Wagon-R, Swift, Swift DZire, Ritz High Income Group- Maruti Suzuki Kizashi, Suzuki Grand Vitara Suzuki Grand Vitara would obviously have no takers amongst the lower income group. 2.4 Market Attractiveness Market attractiveness is a term that describes the profit possibilities available in a given market or industry. The more attractive a market is, the higher the potential profits. Companies in the process of considering entires into new industries or markets conduct a number of analyses to determine whether or not such a move would be good for the business. One such analysis is a market attractiveness analysis, conducted to find out if entering a particular market or industry would be profitable and how much the company could potentially earn. The automobile industry is a huge and diversified market. It can be divided into different segments each satisfying different needs of the customers. These different segments can be classified as: SUV’s, Sedans, Hatchbacks, C segments etc. This gives an automobile company ample amount of opportunities. Maruti Suzuki  is prevalent in all of these segments and is considered as one of the premium brands in all of these segments. In this very market other than the different segments of automobiles also is the service rendered by the company to the customers. Thus the market is as attractive as one would hope for giving Maruti Suzuki a chance to make the most of it.

Internal

In this essay I am notifying how we as humans except reality as which it's presented. As a child I always looked forward to loosing plethora of teeth, because that meant the tooth fairy was coming to see me. For any child, it's easy to believe, because your mind is still developing new things. â€Å"For Instance, growing up believing in fairy tales that only existed to me, since it was always easy to dream.Everyday as my life continued, â€Å"l felt as if it was a replete with interpretation that never made me want to question reality. † Until one day reality came to my actualization, tooth fairies were never real it was all a dream. It wasn't until I was 1 1 years old my whole perception had begun to change. Every late night I went to bed on time after loosing a tooth. It was as if it was all a daily routine to go to sleep wake up and find a tooth right under your pillow.The money under the pillow didn't last for long, till I woke and saw my parents placing twenty-five cents there. So many times as a kid, I would always believe everything I heard, if my dad said Santa was real, of course I was good every Christmas and year. The reason I never questioned or asked myself these little things that mattered so much to me, it all came natural. Finally, growing up realizing how important my initial perception was I felt as if I should have known earlier.

The Employees Who Attracted and Committed

Do you believe that employees are more attracted and committed to ethical organizations? Are you? Why or Why not ? Make a list of the companies you would prefer to work for and state the reason why? Are there also companies that you refuse to work for? Why? Are there ethically †neutral† companies that do not belong on other list. I believe that employees are more attracted and committed to ethical organizations. Because employees are come from ethical organization and they have a duty of care and loyalty to their employer and company during the period of time that they are employed.They are tried hard for their family and company so it contributed to their environment. I would like to work at BMW company and Mitsubishi company. BMW AG originated with three other manufacturing companies, Rapp Motorenwerke and Bayeriche Flugzeugwerke (BFw) in Bavaria, and Fahrzeugfabrik Eisenach in Thuringia in 1996. Rapp Motorenwerke manufacture Aircraft engine in world war 1and BFw manufa cture motorcycle. BMW became an automobile manufacture in 1929. Then, BMW have 69,518 worker and percentage over age 50: 23. 1 . BMW is the most largest manufacturing company in the world.And also in business, BMW is the best management so I would like to work in this company. BMW Group has created a holistic and crosscutting approach to addressing demographic change at the workplace. This program comprises innovative initiatives in the areas of health promotion , training and knowledge management , work environment , and personalized retirement models. Equal opportunity is given to all employees irrespective of age to participate in training programs. BMW encourages employees to keep on learning during their whole working life.BMW introduced a flextime model in 1993 and 25,000 employees are able to arrange their individual work times. BMW started a part-time position. All employees have the option to take a personal leave of between one and six months. Mobile working offers additio nal flexibility. With mobile working, employees are in a better position to combine their personal life and their working time than they used to. In addition, BMW’s exercise program offers ergophysiotherapy and prevention related to the workplace, cardio and strength training, as well as treatments for acute and chronic pain.They pay many facilities for employees and they concentrate on employees life so I would like to work in this company. The Mitsubishi was first established as a shipping firm by Yataro Iwasaki (1834-1885) in 1870. In 1873, its name was changed to Mitsubishi Shokai. The name Mitsubishi ( mitsu meaning â€Å"three† and â€Å"hishi† (which becomes â€Å"bishi† under rendaku) meaning â€Å"water caltrop† (also called â€Å"water chestnut†) and hence â€Å"rhombus†, which is reflected in the company’s famous logo. It is also translated as â€Å"three diamonds†.Period of diversification are Mitsubishi UFJ Financial Group (founded in 1919) ,Mitsubishi Corporation (founded in 1950), Mitsubishi Motors (the six largest Japan-based auto manufacturer), Mitsubishi Atonic Industry (a nuclear power company), Mitsubishi Power systems (a power generation division), Nikon Corporation (specializing in optics and imaging). This Mitsubishi Group is the best company in Japan and contributing the ethical organizations so I would like to work in this company.In Mitsubishi Group they recognize that their employees are an invaluable asset. Therefore, they respect the rights and individually of every one who work in their group. And they do their utmost to ensure their working environment are safe and will offer opportunities for the employees to develop their capabilities. For human resource development-training program (personal development training, training for newly appointed managers, life planning training) .For work-life Balance – Measures for supporting efforts to balance work and family life), child care, Nursing (the maximum combined period of nursing leave and shortened working hours is 365 days per family member to be nursed ) Registration scheme is open to all former employees regardless of their reason for leaving, including childbirth and nursing. It is a new back-to-work scheme which meets a various changes in life stages. For those reason, I want to work in Mitsubishi Group. There are two companies that I refuse to work for.They are Tesco and Eli Lilly. Tesco is a British multinational grocery and general merchandise retailer headquartered in Cheshunt , United Kingdom. It is the Third-largest retailer in the world measured by revenues (after Wal-Mart). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where is has a market share of around 30%) Malaysia , the Republic of Ireland and Thailand. The company was founded in 1919 by Jack Cohen as a group of market stalls.The Tesco name first appeared in 1924, after Cohen purchased a shipment of tea from T. E stock well and combined those initials with the first two letters of his surname, and the first Tesco store opened in 1929 in Burnt Oak, Middlesex. In 2011, Tesco launched a range of Tesco Venture Brands. Although profits were 1. 9 billion for the first half of 2011, sales growth in the UK was the lowest in 20 years, partly due to shoppers switching to bugest rivals. In April 2012 Tesco re-launched its own brand Tesco Everyday Value with new packing and recipes.But Tesco got Sledgehammer Award for silencing criticism from Consumers International Bad Company Awards 2008 (the Consumers International bad company Awards highlight irresponsible behavior by some of the world’s leading brands, drawing attention to notable consumer rights issues over the past 12 months). So I do not want to work in Tesco company. Eli Lilly and company is a global pharmaceutical company. Eli Lilly’s global headquarters is located in India napolis, Indiana, in the United States. The company also has offices in Puerto Rico and 17 other countries. Their products are sold in approximately 125 countries.The company was founded in 1876 by a pharmaceutical chemist, Eli Lilly. After whom the company was ultimately named. Among other specialties Lilly was the first company to mass produce penicillin, as well as one of the first pharmaceutical companies to produce human insulin using recombinant DNA , and today is the world’s largest manufacture and distributor of psychiatric medications. A fortune 500 corporation. Eli Lilly had revenues of $ 20 billion in 2008, making it the 148th largest company in the United State and the 10th largest corporation by global pharmaceutical sales.In one of three cases to ever go to trail for SSRI indication in suicide, a Kentucky man, Joseph Wesbecker who had been on Prozac, went to his workplace and opened fire, killing seven people and injuring 12 others before turning the gun on hims elf. The judge later revoked the case as settled. The second case was Equal Employment Opportunity Commission of violating the federal anti-discrimination law when they withheld severance benefits to Johson. Johson originally field a discrimination charge after she was fired in 2005.She is a black woman and became disfigured in 1997 when she was exposed to a blood pathogen. Her charge claimed that her supervisor stated that he was put in charge â€Å"so that he could watch her and get rid of her and that no one liked looking at her. † Eli Lilly was ordered to pay $54,400 in severance pay, $ 7,000 in interest and compensatory damages, along with $ 3,000 in attorney fees. The field of pharmaceutical is confuse and I am not interesting in this field so I would not like to work in Eli Lilly.There is ethically â€Å"neutral† company that do not belong on either list. This company is Toyota company. Toyota Motor sales, U. S. A . , Inc. , was formed Oct. 31, 1957, establishin g its headquarters in a former Rambler dealership in Hollywood, Calif. Sales began in 1958 and totaled a modest 288 vehicles. Their vision is Create working environments for various employees to work proudly and with loyalty and confidence in fulfilling their potential, which realize their self-growth.The service for the employees are Human resource development, Diversity and Inclusion, safety and Health, Confidence (Maintain stable employment and provide fair working conditions), Pride and loyalty. These companies are the best in the world. And also the employers are concentrating on the benefit of the employees and their family. Then, the employees are distributing their company by trying hard and studying their work. So they are attracted and committed to their ethical organizations.

Asian Cuisine

Like many other global cuisines, Asian cuisine is as varied as the countries on the continent. Asian cuisine is very much a part of the culture and history of the Asian countries but there are some food commonalities between the various cultures. In Asian cooking, the emphasis is on smaller portions, smaller amounts of meats and plenty of fresh fruits and vegetables. Unlike the Asian-hybrid cooking that can be found elsewhere, traditional Asian food preparation involves very little fat, and very rarely is anything deep fried. While there are few commonalities binding Asian cuisine, there are many more differences that are based primarily on location. East Asian cuisine encompasses Chinese and Japanese cuisines as well as cuisines from Taiwan and Korea. Chinese cuisine is perhaps most famous for its Peking Duck as well as the myriad dumplings, steamed buns and stir-frys that are staples of Chinese cooking. Be sure to try different styles of Chinese cuisine such as Cantonese or Shandong. Chinese usually eat congee porridge for breakfast. China is also renowned for its many varieties of tea; this ancient beverage has been enjoyed for thousands of years in China. Japanese cuisine focuses on the freshness of ingredients and foods that are prepared more simply but with great finesse. Theirs is a very healthy cuisine, and they are known for eating myriad varieties of fresh fish. A must see market for foodies and culinary travelers in Japan, is the Tsukiji Market which is the world’s largest fish market. Have some sushi for breakfast, while watching all the hustle of the market. South Asian cuisine is also known as Desi cuisine and includes the exotic flavors of India. India has plenty of restaurants but the street food culture remains ever popular. This no frills kind of eating is particularly popular in Delhi. Also popular on a more global scale is Thai food. Pad Thai is universally recognized as the national dish of Thailand, and makong is a kind of Thai whiskey that has become much more affordable since the government started taxing beer and thus much more popular. Makong is the primary ingredient in Thailand’s welcome drink, the Sabai Sabai. The island nation of Laos has laap as its national dish but also popular is a salad called tam mak houng, made from green papayas. In the capital city of Vientiane, Laos you can drink a Beerlau at Sala Sunset Khounta boat on the banks of the Mekong while watching the sunset. The Philippines is well known for the adobo cooking style which is a preparation of chicken or pork that is braised slowly in vinegar, garlic, oil and soy sauce until very tender and nearly dry. In Vietnam, pho is of course the national specialty. Bali Indonesia’s national dish is nasi goreng and in Cambodia one can find amok, a dish of curried and steamed fish, as the national dish. On the islands of Java, or Sumatra, see if you can drink the rarest and most expensive coffee in the world, called Kopi Luwak, it’s made from coffee berries that have passed through the digestive system of Indonesian monkeys (also known as a Palm Toddy Cat). Southwestern Asian cuisine begins to borrow flavors and ingredients typically indigenous to countries in the Middle East, though they retain the focus on freshly prepared and simple dishes that are nutritious and packed with flavor. Asian cuisine is exotic and flavorful. The clever use of cooking techniques and spices has transformed what were originally humble peasant food dishes into specialties that are now known the world over. Conversely, with many Asian countries having a separate cuisine for the historical ruling King or Royal Family, the dichotomy between humble and royal food has lessened and dishes that were once only served to royalty can now be found in any common Thai restaurant. Nonetheless, traveling through Asia takes you on a tour not only of wildly exotic countries but of foods that are distinctly different from country to country.

Consider the writers’ intentions in writing their Gothic stories

What is horror? Horror is a way of coming to terms with anxieties in each person and in a society as a whole. But horror also plays a role of intensifying the imagination and gives people the adrenaline rush that comes, with being scared. Several factors contribute to the creation of different emotions and feelings. Stevenson uses a multitude of ways to give the overall effect of mystery and horror rather than a sudden, obvious indication. This reveals how Stevenson differs from previous gothic writers. Although Stevenson may have differed from previous gothic writers he still managed to include both traditional and more modern gothic conventions. By including full moons and by exploiting the excessiveness of science Stevenson maintains the more traditional and stereotypical gothic conventions. But by conveying two different characters that are the same Stevenson is including more modern conventions by revealing that terror was created by humans and can only be ended by humans. By using both traditional and modern conventions Stevenson is able to break boundaries by drawing on science rather than superstition but also by emphasizing that the horror experienced is in us, now. This is one of the things that need to be observed when concluding the effectiveness. Another thing to observe is when the novel was written. This greatly influences the way the novel has been written and the impact that it made on people of that time. Stevenson's Jekyll and Hyde novel may not seem too terrifying now with films such as the Exorcist coming out. The Exorcist was both original and modern in terms of convention. The Exorcist built on an idea that demons could possess individuals just like in Jekyll and Hyde where in the end Hyde possesses Jekyll permanently. This illustrates how even the most modern films copy certain aspects of Stevenson's gothic novels to emphasize the fear being experienced. But for the people and era of that time Jekyll and Hyde was a novel to be reckoned with and was definitely a bookmark to how gothic stories should be written. The way in which it revolutionized the way that gothic novels are, in that the setting and atmosphere were different then previous gothic novels â€Å"deadly smell†. With previous novels the only thing they needed to include was that it was dark, foggy, gloomy, isolated area that most likely contained a castle and was set in some unfamiliar part of the world like Transylvania. Jekyll and Hyde being a gothic novel included some of these but also managed to be effective in different areas. Jekyll and Hyde set their scene in a very familiar place (London), with the idea to emphasize the fear that the audience felt when reading about this tale, the way in which this was accomplished was by drawing on the frighteningly familiar rather than the absurd.. This was just one of the ways that Stevenson changed gothic books and made them into effective horror stories. However this was not the only thing which made Jekyll and Hyde an effective and daring gothic book. The anxieties that it dealt with showed people that either they were justified to feel this way or that things such as homosexuality are nothing to be feared of. The anxieties that it mentions are to do with science going too far, atheism growing and homosexuality. These all contribute to the effect of a horror novel. As Stevenson is trying to explore new ground with Jekyll and Hyde. The first thing to notice is that the characters are described completely different from each other, as one is a Doctor in a very high place where as Hyde can be described as having â€Å"ape like fury†. By showing the immediate contrast of the two characters Stevenson creates a sense of mystery which all gothic books should have. By creating ambiguity he is trying to lead the audience of that time to the wrong conclusion so as to make sure that the his book is shocking and intelligent. These qualities both contribute to the effectiveness of horror. However for that time the novel was nothing but a groundbreaking barrier-smashing novel at that time. Compared to some of the previous gothic novels you can tell how the genre of gothic has evolved from previous books which give everything away too easily and involve the most obvious give away (such as castles). Although this may be true for the late 1800's the same can not be said about today. With the fame that comes along with Jekyll and Hyde the majority of people already know the story, meaning that when they read the actual novel they could be disappointed by it, due to the fact that it's that old. Not only this but the number of films which take the story on usually let it down meaning that the audience does not have the same respect for the novel as the people of 120 years ago did. But whether or not people respect is not the case but whether they appreciate it is. One aspect that they could have appreciated from all the gothic writers was that they all identified themselves philosophically as romantics. Stevenson among others all had interests in the wild and untamed aspects of nature and they all believed in the power of human imagination. These thoughts lead to them becoming outsiders. These outsiders would have been appreciated because of their views were not expressed by the wider society. These views consequently were revealed in their novels. Just like another writer of the time Stroker (Dracula), they tried to perceive the main character as having an addiction to a certain drug. Whether it is blood or a concoction. Both writers attempted to give the reader a certain side of a character that had previously never been seen by audiences of the 1880's. Where as Stroker pointed out quite clearly who the evil demon was, Stevenson had a more suspenseful and unique style of only giving away the odd small ounce of information. I think that for his time Stevenson was quite ahead of the game with his piece Jekyll and Hyde. His attention to detail, whether it being about the atmosphere or how a man died was very unique for that time causing him to be famous for writing a novel like Jekyll and Hyde. Both the stories of Jekyll and Hyde and Dracula have certain similarities between them. Both writers pioneered in bending and breaking the rules of classic gothic horror stories. The more traditional of these two stories is Stoker's Dracula. Set in a dark unfamiliar setting of Transylvania, where like most gothic stories there happens to be darkness, fog, isolation and the super natural. Although both are very famous stories they differ in many ways. The story of Jekyll and Hyde is more to do with expressing different ways of really intensifying the readers, or viewers' imagination. Where as Dracula is more to do with the traditional way of scaring people through super natural occurrences that happens in the story, but unlike Jekyll and Hyde, Dracula brings in more emotions. These emotions of lust and love are not present in Jekyll and Hyde, where as they are a key aspect in Dracula. Another key difference that appeared in Dracula was a motive. The motive of falling in love made this man wild and crazy. Where as it can be argued that Jekyll's motive is more to do with scientific experiments rather then emotion. But others can say that Jekyll and Hyde really has no motive to cause all of this death and suffering in the world, except for the fact that being in a high position could mean that you are suppressing your anger. This suppression is due to the fact that Jekyll's reputation as a doctor depends vastly on the actions that he has committed. So when his suppressed anger is let out it takes the form of Hyde. Although count Dracula is also in the same high position, his anger is not suppressed meaning that his anger is let out in arguably healthy ways. This reveals that there must be some kind of compromise between Jekyll's lack of anger and Dracula's excess of anger. Although in this case the writers seem to have different opinions on how to make the audience perceive their monsters, they both tried to deal with the same issues. The main similarity between Dracula and Jekyll and Hyde is that they try and reveal the anxieties of society at that time. They both tried to illustrate science going to far, in both of their novels. The ways in which both writers accomplish this are different but effective. The reasons for revealing anxieties, was not only to make the audience feel adrenaline but also to show them that such things were ridiculous to be afraid of. These two writers were not the only ones that tried to both revolutionize and be effective. As the signalmen was wrote. In the novel the Signalman Dickens describes the environment as having an â€Å"earthy, deadly smell†. This reveals us how like Stevenson's book that there is a super natural aspect to the plot of the story and that this brings in a mysterious presence into the story. Which leads the audience to ask what the super natural thing is. The product of this super naturalism is ambiguity. The effectiveness of ambiguity can be seen with in all three novels, as ambiguity is made to make the reader think and try to some sort of conclusion before the plot is revealed and all is clear. Another similarity between the characters in the play is that they are both conceived as short and hairy. This is to get the audience to imagine them having similarities to certain animals â€Å"ape like fury†. This may also illustrate another anxiety felt by society regarding people that were short, abnormal or hairy. Again this adds to the effectiveness and impact of each of the novels. Showing us how a combination of characters, plot, ambiguity and anxiety leads to the effectiveness and appeal to the audience of that era and era's to come. Although anxiety's and ambiguity maybe one of the many techniques for effect. The one, which is predominant, is tension. The writers' intentions are to use many different aspects of gothicness and expand on them, this is done so as to make audiences more vulnerable to the things around them† it was as if one had left the natural world†. All horror stories include tension so as to be affirmative that they can terrify and astound the audience in different and more realistic ways. All three novels have an essence of tension in them or else audiences may not of found them entertaining. The writers' all include a sense of ambiguity, so to create the tension as much as possible. On top of this they all present characters, unlike any other previously experienced, all of which have mysteriousness about them. An example of this is the Signalman. Within the Signalman the main character behaves in many paranormal ways. This suggests to the audience that he maybe suffering from either a problem regarding his eye or a problem that causes him to hallucinate the appearance of specters. Also the characteristics that I character holds also adds to both the originality and effectiveness of that character in the novels. In the Signalman the main character is portrayed as a wasted youth, student of natural philosophy . The effect of bringing new and previously unheard of characters, both astonishes the audience as well as adds to the originality of the horror story on the whole. A crucial aspect of every gothic novel is the questions left at the end. In the case of the Signalman a quote from Colridge revealed that it was â€Å"unclear what to conclude†. I think that the unanswered questions add to the thought process that the audience must go through. This reveals how having unclear endings leads to the audience being more assertive in what to rule out and what not to. Overall the fact that the audience has to actively think adds to the creation of tension through ambiguity. To conclude I think that the writers were all trying to adjust people's perception of what is scary and what is not. By making the plot and features of the novels vary they have accomplished in changing people's views and expectation, both in society and from gothic novels. Not only managing this they have also managed to ensure that a combination of features present in novels can lead to a book becoming effective. Whether from the characters or from the tension being built up via ambiguity and other devices used to build up tension. The effect of all of these is that it takes people to a place, which they rarely visit, that place being their fears. The purpose of such novels is to make people face up to their fears, which they previously haven't experienced or haven't encountered. This reveals what the writers intention were to take people out of their mundane lives and surprise and shock them with their horror novels.

How are proffessional and managerial careers gendered and racialist Essay

How are proffessional and managerial careers gendered and racialist - Essay Example From this research it is clear that globalization and advancements in technology have led to the career advancement of women and fading of the cultural and feminist beliefs which have made women to increasingly participate in managerial and professional roles which were traditionally male dominated. Every individual despite his race is guaranteed by law a chance to develop in his career without any discrimination. This has however not always been the case since people from minority groups still face discrimination. Evidence from surveys conducted by Equality campaigner groups have shown that job applicants from minority races stood a higher of not being shortlisted for job interviews compared with white counterparts with similar qualifications. People from minority groups have been found to shy away from some professions due to perceived racial prejudice. Researchers have also shown that the racial background of an individual may determine their chances of getting into managerial job s. The government has however worked towards equality at job place by introducing stringent laws to guarantee equal opportunities for all. In professional careers, the role of gender is demonstrated by the perception of the society on the role of women in work activities. Some working environments such as construction and engineering work are considered to be hostile for women. According to Arditi and Balci, the perceptions and beliefs on gender and work continue to persist despite the fact that women have demonstrated the ability of performing duties which were considered to be meant for men.... Watts (2009, p. 23) illustrates that high profile organizations have been reported to show bias against women in the promotion into managerial positions. For example civil lawsuits have been staged by women against large organizations and companies such as Wal-Mart for allegation of gender bias in the appointment, promotion and compensation of female employees as compared to the male counterparts. Fisher, Gushue and Cerrone (2011, p. 447) assert that women in the UK’s construction industry who work as engineers face challenges in balancing the professional and domestic life because of the obligations they are expected to meet at home and the pressure at work. The cultural context and belief of the society on the participation of women in construction work show that men are considered to be most suited for the construction work. According to Watts (2009, p. 37), women face prejudice when working in a male dominated career because some roles and work activities are considered to be meant for men. The number of women within the construction industry is increasing despite the challenges and the prejudice associated with this career. The ability of women to survive in the male dominated career shows that they are qualified to be part of the team and it is contributing to the reduction of the discrimination in hiring female engineers. Therefore the professional identity of women in some managerial and professional careers is facing conflicts and challenges but they are decreasing with the growing civilization within world societies. It is notable that gender discrimination in managerial and professional careers is not always apparently

Merger, Acquisition, and International Strategies Essay

Merger, Acquisition, and International Strategies - Essay Example Now in the context of the study the two chosen companies are Apple Inc and Prismo Graphics. Before getting into deep the report will present brief overviews of both the companies. After that, the report will offer merger and acquisition strategies of both Prismo Graphics and Apple. Also in this segment recommendation will be also provided regarding the business level and corporate level strategies. Apple Inc: A Brief Overview The roots of Apple Inc. can be traced back to the early 1976 when the company was established by Steve Jobs, Ronald Wayne and Steve Wozniak. The company is presently headquartered at Apple Campus, 1 Infinite Loop, Cupertino, California, USA (Yahoo Finance, n.d.). Along with its subsidiaries, the company manufactures and sells desktop computers, laptops, mobile communication devices, portable music players, and various other digital gadgets. Some of the best sellers of the company are I-pad, I- Phone, Mac OS, and I-pod. From the time of its inception, the company has always focused on manufacturing innovative and unique products. The company also has the knack of producing those products, which the world has never seen. It has a worldwide presence and operates with 370 exclusive Apple stores. Apart from the hardware department, the company is also famous for its software division. Some of the noteworthy software embraced by Apple is Mac OS, I-tunes, Quick time player, I-work and logic studio among others (Apple Store, n.d.). In the context of merger and acquisition, Apple also has a long tradition. The first acquisition came in the year 1988, when Apple acquired Network Innovations. Prismo Graphics: A Brief Overview Prismo Graphics was founded in the year 1987. The company has its operation throughout USA. Prismo Graphics is presently headquartered at Oregon, United States. The company is basically involved in the business of developing animated stuff for the corporate and broadcast media arena. However the primary goal of the company is to create prospects for the ‘Digital Content Creator’. In this context the company improves the messages of the web, corporate video, print and broadcast media by adding graphics and animation. The company has employee strength of 50-100 and the total revenue us around $10 million - $25 million. In the year 2002, the company was acquired by Apple Inc (Wit & Meyer, 2010, p.688). Merger and Acquisition Strategy of Apple Apple is a company which always focuses on the development of unique and innovative products (Whetten & Cameron, 2008, p.208). However having speciality in every field of business is complex and therefore Apple has the philosophy of acquiring small and medium firms and integrating it within the existing projects. Furthermore the company also strives to increase their product line. This can be cited as one of the rationales behind the acquisition of Prismo Graphics by Apple. It has helped the company to start their operations in the field of animation. The pu rchase also continued Apple’